"Icing or Cake.. Wear Your Couch". Off-site installations during the ICFF.

About:
“Icing or Cake..Wear Your Couch” is a critique contextualizing the value of objects within the framework of the ICFF (International Contemporary Furniture Fair). Thisoff-site installation took place in two storefront windows in Manhattan exploring the stories of objects and the relationships between the design, the designer, the producer, the shopkeeper and the customer. We physically stripped the surface and dissasembled a couch to then create and display objects composed of pieces of a couch. Visitors took with them an object and an experience.

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Description:
The context of the furniture fair, the scenography of our performance, and the communication related to this piece all work together to provoke the participation of visitors to the ICFF by inviting them to wear a couch. Through the performance of stripping the couch we will create a series of parts, wearable pins made out of the “icing” of the couch. For most visitors, the items at a trade fair are looked at and appreciated, but are not fully experienced.

“Icing or Cake” will take place in two separate storefront windows, one uptown and one downtown. In the uptown window, found furniture (couches) from the streets of New York were stripped of their surfaces and the aftermath displayed in a systematic testimony to its construction and made into wearable badges. Later, in the downtown window, a designer sofa donated by Moooi was stripped of its surface and reappropriated as wearable badges. Visitors and passersby were given this memento.

This installation aims to contextualize and activate the fair by involving two very different parts of New York City. “Icing or Cake” invites the visitors into an initiative, independent of industrial demands. This installation creates a situation to explore the relationships between design, designer, producer, shopkeeper and customer. Visitors take with them an object as well as an experience.

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Two installation windows, outside views:

Icing or Cake. Window, outside view.

MOOOI Couch being stripped:

Icing or Cake. MOOOI COUCH.

Making of the badges inside the storefront window:

Icing or Cake. Badges.

Wearable badges made from stripping the MOOOI couch and throw:

Icing or Cake. Badges.

Packaging, badges and invites:

Icing or Cake. Badges and packaging for the installations.

Process images: disassembling a chair and using upholstery to create a badge.

Icing or Cake. Process images of how to strip furniture and create a button.