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Fabrica at Aesthetics of the Periphery
an exhibition about cultural and artistic expressions from Rio de Janeiro City’s suburban areas.
When: 07 July, 2005
Where: Centro Cultural dos Correios, Rio de Janeiro
What: Announcement
Rio de Janeiro, July 7th: Fabrica participates to the first edition of “Aesthetics of the Periphery”, an exhibition to show the creativity and inventiveness of the population living on the edges of Rio de Janeiro city, with the presentation of “Rocihna”, a film produced by Fabrica, Colors Films and Giros producoes about life in Rocinha, the world’s biggest slum and “Rio Funk”, a new issue of Colors Music compilations about funk music produced in the different favelas of Rio de Janeiro.
“Aesthetics of the Periphery” urges to promote the discussion over the periphery culture, covering areas of architecture, graphic and object design, fashion and trends in general. The idea of the exhibit, which is directed by Brasilian designer Gringo Cardia in collaboration with four university and junior professional teams, is to portrait the aesthetics of Rio de Janeiro city periphery, in tune with the media and fashion world. The suburban cultural and artistic expressions have been affirming themselves with great impact on the cultural market along the past few years. Rio de Janeiro’s suburban area, in particular, is a great inventor of fashion and artistic creation, dictating sometimes the aesthetics of the economically higher layers, such as the funk, the way people dress, the favela design itself.
The same focus on the universal language of periphery aesthetics is also at the core of the documentary that Fabrica’s young video-makers filmed inside Rocinha, a huge slum in the outskirts of Rio de Janeiro, populated by hundreds of thousands of people who try to live normal lives even though they are in a desperate situation. It’s a community with its own rules and hierarchies, a real city within a city, both real and surreal at the same time.
The documentary, which was filmed in houses and schools, was also the inspirational starting point for the writers of Fabrica’s creative writing department to make up some stories drawing inspiration from Rocinha’s real personalities. They took to heart the principle according to which romantic lies and fictional truths balance each other out and blend, authorizing the process that recreates a parallel and believable reality through imagination (a process that boasts many followers in the history of literature).
The result is this book. Those who watch the accompanying dvd will be able to recognize a name or two, a few traces of the characters that become the protagonists of the short stories. They will simultaneously find themselves confronted with separate entities, independent from every documentary reference but still so “real” and plausible.
And so one voyage comes from another: from an overseas crossing with video cameras and recorders to the more personal and contingent but no less ambitious one of fiction.
The authors
Documentary: Carlos Casas with the collaboration of Batman Zavareze from Fabrica’s video department.
Produced by Fabrica, Colors Films and Giros producoes.
Photos: Pieter Hugo from Fabrica’s photo department.
Rio Funk music cd: Carlos Casas with the special collaboration of DJ Marlboro.
Published internationally by Irma Records and distributed by Sony International.
Book: Sara Beltrame, Filippo Betto, Leonora Sartori, Florian Topernpong, Francesca De Pascale from Fabrica’s writing department.
Published only in Italy by Mondadori.
Rocinha,
at Aesthetics of the Periphery
Photographic exhibition
7 July – 9 August , 2005
Screening of documentary
7 July 2005 at 8:00 p.m.
a debate with director Carlos Casas and the community of Rocinha will follow
Centro Cultural dos Correios
Rua Visconde de Itaboraí, 20,
Rio de Janeiro
(center of Rio, close to Casa França Brasil)
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