/ DARE
DARE
An interactive installation by Fabrica

Date: 19 June, 2003

DARE is an interactive installation piece from Fabrica, Benetton’s communication research center, designed and created specifically for the American Museum of the Moving Image in New York. The exhibition has run from June 19th until October 26th, 2003 in the Museums’ Warner Room.

DARE, the title of which refers to the Italian verb "to give" and the English verb meaning "to be bold”, consists of four touch-screens and a video projection. Each screen is interface and display: they require action as well as observation, writing as well as reading. At the opening, the exhibit was essentially a black canvas, awaiting and inviting visitors to be participants and to play along. On the other hand, on October 26th at the end of the show, it included stories told through a sequence of marks and images that recreate the past and the present of those museum visitors who in four months interacted with it. DARE creates its own documents, its own accounts of itself and its own records of those who contributed to its making.

DARE consists of four pieces: GRID and FACE, that relate to images, whereas DRAW and MODE relate to gestures and the creation of lines or marks. All pieces are playful; they all record user’s interactions onto a hard disk with a date and time stamp. These can all be recreated as a time based sequence.

According to Andy Cameron, Creative Director of Interactive at Fabrica and formerly founder of the influential British design collaborative Anti-ROM, “DARE is concerned with time and authorship, and the way these define the difference between two forms of representation—narrative storytelling and game-playing. DARE connects the ‘now’ of play with the ‘then’ of narrative, and in doing so, blurs the line between author and audience.”

“Our interactions with computers in public places are usually self-contained," says Carl Goodman, Curator of Digital Media and Director of New Media Projects at the American Museum of the Moving Image, "Traces of the previous user are erased by the next one. DARE is unique not because it is interactive, but because it is accumulative, allowing the totality of visitor interactions —whatever they may look like—to be greater than the sum its parts.”

DARE was organized by Carl Goodman, Curator of Digital Media & Director of New Media Projects and Brooke Singer, Assistant Curator of Digital Media, at the American Museum of the Moving Image.
DARE is the latest addition to DigitalMedia in the William Fox Gallery, the Museum's rotating exhibition for the digital moving image and software-based art. Running concurrently with Dare, Moving Image has presented Jeremy Blake: Moving Images, featuring screenings of Blake’s hypnotic ‘time-based paintings’ in the William Fox Gallery from June 19 through September 30, 2003. Jeremy Blake recently collaborated with film director Paul Thomas Anderson to produce the beautiful, abstract interstitial imagery in Punch Drunk Love.

The American Museum of the Moving Image is the only museum in the United States devoted to exploring the creative process behind movies, television, and digital media, and to examining their impact on culture and society. The Museum offers exhibitions, screenings, lectures, and education programs, and maintains the nation's largest permanent collection of moving image artifacts.


http://www.movingimage.us

Files for Download:
DARE_en (DARE_en.doc.doc - 33.792 kb)
DARE_it (DARE_it.doc.doc - 32.768 kb)