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FABRICA MEDIA DVD
Selfportrait
Date: 01 January, 2005
FABRICAMEDIA is a project of Fabrica, Benetton’s communication research center. A series of DVD’s created in collaboration with the French music label NAÏVE, dedicated to interdisciplinary projects which represent the ideal landing point for artistic vision based on a mix of media and languages and the overcoming of established genres.
Fabrica has been elaborating a particular form of multimedia language where different elements of the artistic and cultural communication are developed together, organically. Images are no more simply illustration of the music and sound, as music and sound are no more just an accompaniment of images. It’s a new natural unit that presents itself as a fresh vocabulary; a vocabulary made of sensations, emotions, passions rather than words or concepts.
SELFPORTRAIT is the first of a series of DVD’s dedicated to Fabrica’s multimedia production, with a selection of its best work in its first ten years of activity. The selection is neither a chronology nor an anthology. It is more like a progressing entity. It doesn’t have a thematic plot or a classification by genre. It is not just a simple compilation, rather a show of ‘work in progress’, which follows the proper rhythms of a living organism which reacts to the stimuli of memory, emotions and ideas following a free but liberal association.
Musical productions, video, movie shorts, commercials, performances, social communication, interactive projects and animation. All used to depict the ideal self portrait, made to show others—and ourselves—where Fabrica originated from, where it is now and the direction it has taken over the years. One at a time these self-portraits absorb and release the moods of the many artistic personalities who have been past Fabrica. Starting with Fabrica’s first visionary director Godffrey Reggio, of whom SELFPORTRAIT presents for the first time the video Evidence with music by Philip Glass; interviews and images of Michael Nyman’s Indian Project, projects with David Moss and Heiner Goebbels.
SELFPORTRAIT illustrates Fabrica history, its soul.
http://www.naive.fr
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