29 March, 2007

COLORS magazine is among the design objects chosen to celebrate the 25 years of the museum

When: 29 March, 2007
Where: Design Museum, London
What: Exhibition

COLORS, the magazine about the rest of the world established in 1991 on the basis of an idea of Luciano Benetton and Oliviero Toscani, will be hosted from 29th March to 22nd June at the Design Museum in London, within the exhibition 25/25.

To celebrate its 25th anniversary, the prestigious cultural London institution invited 25 designers to select an object that they believe represents the best, or the most characteristic design of the last 25 years.

Jaime Hayon, a young, today very appreciated designer who started his career as grant holder at Fabrica, Benettonís communication research centre, has selected the whole collection of COLORS magazine: "On COLORS, I can say that it is a magazine about diversity. It shows the world reality through amazing images and objects; it speaks about traditions and variety of cultures. The approach on the topics is always diverse and full of creativity. COLORS is an attractive publication that teaches you about whatís going on and simply showing the world without any make up."

For nearly three months, the entire collection of COLORS will be exhibited at the Design Museum, together with 24 further objects that made the history of design: itís a roundup of 16 years of common ways and current affairs, inviting the visitor to think about diversity and to recognize equal dignity to every cultural expression. From the first issues under the creative direction of Tibor Kalman, through the issues realized under the creative direction of Oliviero Toscani, and then one by one all the following issues, the collection ends with the most recent one, entirely dedicated by its two young Chinese creative directors to the city of Beijing and available in the kiosks in these days.

The thread running through the history of COLORS, emphasized by this exhibition, are pictures. These are above all else COLORSí major expressive medium, because universal and able to reach the greatest number of people with a strong, immediate impact, in the belief that diversity is positive and that all cultures have equal value. COLORS' themes alternate between the challengingly serious, such as ecology, wars around the world, the fight against aids, and the frankly frivolous such as shopping, fashion, toys, where each is seen from an unconventional, irreverent perspective.

A quarterly magazine that talks to young people all around the world, COLORS is on sale in 40 countries and 3 editions, is published in 4 languages and has an Internet site that has won a record number of hits and critical acclaim. COLORS is today part of the publishing activity in Fabrica, in whose architectural complex, restored and enlarged by the Japanese architect Tadao Ando, its editorial offices are situated, with a network of external collaborators in the four corners of the earth.