The campaigns for the First UN Global World Road Safety Week 2007: 23rd - 29th April.
When: 23 April, 2007
Fabrica has conceived and realized the campaigns Road safety is no accident that will be launched for the First UN Global World Road Safety Week 2007, from the 23rd to the 29th of april.
The campaign includes five posters addressing this year’s theme “young road users” and five spots, that refers to five issues: helmets, seatbelts, drinking and driving, speeding, visibility.
The aim of the operation is to raise awareness and promote action amongst the general global public around the five factors of greatest impact on road injuries regarding young road users. In fact young people are the most frequent victims of road accidents.
Fabrica was designated as the ideal creative partner for WHO on this project because its young creatives from around the world align perfectly with the project's theme.