/ We are typical
We are typical
2 July, 2007

Contributors: Fabrica Design Department

From January 13 to February 24 2007, Fabrica design department was invited to the Galerie Peyroulet in Paris to present We are typical, a brand new collection of ceramic objects designed by the young researchers of Fabrica, the Benetton communication research centre. The collection had been previously introduced to the Rossana Orlandi’s creative space in Milan.

This limited collection is made of 12 traditional vases in baroque style and it has been inspired by the rich and long-established Italian cultural and artistic institution. The purpose of the collection is to highlight the differences between the on-going conception of elegance and that of the past.

Every object, originally conceived as strongly decorated and full of symbolisms, is revised into a modern look by the designer and eventually it gets new life and willing for unexplored purposes and markets.

If the designer wants to explore deeply his own position, his role and what visions he wants to communicate through his own creations, he has ultimately to integrate himself with the artistic and cultural tradition.

As the human being’s physical shape and appearance has remained unchanged in the centuries, although undergoing changes in style and influences, the same way an old vase, expression of a wealthy and noble past, can rebirth thanks to a creative operation. In We are typical a touch of gold, which represents the innovative sign bringing innovation to old and almost forgotten shapes.