Prima Chakrabandhu Na Ayudhya|
Prima was born in Bangkok in 1980. She obtained her Bachelors degree (honors) in Industrial Design from the Faculty of Architecture at Chulalongkorn University. She worked as a product designer for Benchmark studio, WVK Group as well as a stationery designer for Mola design, a stationery brand. Meanwhile, she found a niche market in Thailand and decided to start her own company, IceDEA to design ice cream. As an ice cream designer, she creates unique ice cream flavours for shops and events. After working in Bangkok for 2 years, she is now in Italy working in the Design department of Fabrica and eating a lot of gelato, hoping to one day discover the secret of it!