(Click to enlarge):
For the WHO (World Health Organization) we have been asked to propose ideas for a new global print campaign for smoke free environments.
Second-hand smoke carries a higher risk than directly inhaled smoke and can cause cancer and heart disease. Children who grow up in a home where one of their parents smoke have twice the risk of getting asthma and asthmatic bronchitis.
My idea to fight this health hazard consists of two opposite concepts. On the left you see how smoke turns into an evil and threatening creature. It's visual and easy to understand without an explanation. The second proposal shows a smoker with a fish bowl over his head - harming himself with his own smoke.