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Contributors: Annalisa Merelli, Giulio Tami, Jin angdoo Lee, Merche Blasco
For the Italian Health Ministry, Fabrica was invited to submit a proposal for an anti drug campaign aimed at people aged between 12 and 19.
The campaign needed to highlight the consequences of drug abuse but still appeal to the target audience. The visual concept was accompanied by the slogan “Non buttarti via. Rifiuta la droga.” – “Don’t throw your life away. Refuse drugs.”