/ Fabrica Kits
Fabrica Kits
Eric Faggin, Sam Baron, Sarah Napier
8 February, 2006

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Contributors: Guillermo Rivero

Fabrica kits are an experiment in creating context in branding and packaging. How can generic objects relate to one another, create a story or communicate meaning? Relating products to one another in kits serves as a communications device for the objects themselves, creating a story for them and making them more than just simple, cheap objects. Fabrica kits show that even generic products can relate to one another and construct a whole that is more communicative than the sum of its parts. Each kit evokes a character and is a naïve and playful snapshot of who that character is and what could potentially be his or her needs.