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/ Che Cazzo
| Che Cazzo Eric Faggin, Grisha Daniel Morgenstern, Pia Knight, Camilla Reyman |
28 April, 2006 |
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Contributors: Carla Almeida
On April 26, 2006, renowned Brazilian graphic designer Felipe Taborda held a workshop at Fabrica on the theme of prejudice. He asked the students to develop a poster for an Italian festival in Latin America that played with the perceptions that a Latin American, or any non-Italian, might have of the Italian population.
Grisha Morgenstern, Pia Knight, Eric Faggin, Camilla Reyman, and Carla Almeida
(German, British, Italian/American, Danish, and Portugese respectively) teamed up and developed a series of posters for a festival that they entitled the "Che Cazzo!?" festival. Together they formed an association called F@PIG, or the Foundation for the Proliferation of Italian Gesticulation, and created a logo for this organization.
Italians are perceived around the world as race that gesticulates as much as they talk. F@PIG played with this perception to create a series of posters that depict Italians gesticulating while saying "Che Cazzo" or "What the Hell". This expression is also seen as a stereotypical Italian gesture. Working with these elements creates an immediately recognizable image of Italians, and perpetuates a well established stereotype. Anywhere in the world one might find the poster for this festival, one will immediately know that it has an Italian theme. These posters speak to the power of stereotypes and invite us to take a look at our own prejudices.
Other Projects:
'Icing Or Cake, Wear Your Couch' installation during the ICFF.
May 17, 2006
Left, Right, Center - Your Pictures Your Politics
Apr 3, 2006
London temporary shop is open
Jul 18, 2007
Mr. Ben - How to be the perfect housewife
Jan 14, 2006
Mr. Ben - How to get a perfect smile
Feb 7, 2006
West Looking East
Mar 15, 2006
Papermade Skateboard
Jul 17, 2006
Gold Bibelots at Designer's Day in Paris
Jun 15, 2007
Make Love Not War
Aug 1, 2006
Fabrica Kits
Feb 8, 2006
Love & Peace
Jul 5, 2006
Fab
Mar 10, 2006
A Smile In The Tummy
Sep 1, 2006
Image and Mutation
Aug 7, 2006
Active against passive smoke
Oct 8, 2006
Benetton Sale London
Jul 1, 2006
Open House Fabrica
Dec 20, 2005
Bibelots
Feb 15, 2006
The End of a toilet paper
Mar 1, 2006
DURONI DURONI
May 10, 2006
FABRICA FEATURES PARIS a temporary store by Fabrica
Sep 15, 2006
Mr. Ben - How to find true love
Feb 1, 2006
Golden Food
Aug 29, 2006
Anti Smoking Campaign
Oct 1, 2006
May 17, 2006
Left, Right, Center - Your Pictures Your Politics
Apr 3, 2006
London temporary shop is open
Jul 18, 2007
Mr. Ben - How to be the perfect housewife
Jan 14, 2006
Mr. Ben - How to get a perfect smile
Feb 7, 2006
West Looking East
Mar 15, 2006
Papermade Skateboard
Jul 17, 2006
Gold Bibelots at Designer's Day in Paris
Jun 15, 2007
Make Love Not War
Aug 1, 2006
Fabrica Kits
Feb 8, 2006
Love & Peace
Jul 5, 2006
Fab
Mar 10, 2006
A Smile In The Tummy
Sep 1, 2006
Image and Mutation
Aug 7, 2006
Active against passive smoke
Oct 8, 2006
Benetton Sale London
Jul 1, 2006
Open House Fabrica
Dec 20, 2005
Bibelots
Feb 15, 2006
The End of a toilet paper
Mar 1, 2006
DURONI DURONI
May 10, 2006
FABRICA FEATURES PARIS a temporary store by Fabrica
Sep 15, 2006
Mr. Ben - How to find true love
Feb 1, 2006
Golden Food
Aug 29, 2006
Anti Smoking Campaign
Oct 1, 2006
