« Chirac in new pledge to end riots | Main | Featuring Fabricante... »
OH! IKEA : Culture
OH! IKEA : Culture
If the Swedish retailer has its way, you too will live in a BoKlok home and sleep in a Leksvik bed under a Brunskära quilt. (Beds are named for Norwegian cities; bedding after flowers and plants. One disaster: a child's bed called Gutvik, which sounds like "good f***" in German.) Ikea wants to supply the food in your fridge (it also sells the fridge) and the soap in your shower. --- Perhaps more than any other company in the world, Ikea has become a curator of people's lifestyles, if not their lives. At a time when consumers face so many choices for everything they buy, Ikea provides a one-stop sanctuary for coolness.Continue reading... Interesting article in Business Week on How the Swedish Retailer became a global cult brand
Originally
from
ReBlogged by ann p on Nov 15, 2005 at 02:02 PM
Posted by ann p on Nov 15, 2005 at 02:02 PM
Comments
Post a comment