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The magic kitchen table

Maia, Chris and Babak got together this weekend to talk about music, poetry, film, dreams... Plus, you get to hear some of ChrisMaia delicious songs.

Originally from
ReBlogged by barbara on May 4, 2009 at 03:08 PM | Comments (0)

Fabrica lectures: Yu Hua "My Uncanny and Amusing China"


On Friday 3 October the famous Chinese novelist Yu Hua came to Fabrica for an interesting Lecture titled "My Uncanny and Amusing China".
He told us about China's recent history, traditional mindsets, contradictions, extremisms, and hopes in an enterteining and passionated way.

In particular, he told us about his chilhood, when people could not even use the word "love"; about the fast Chinese economic growth in the last 40 years; and then about the big gaps between people's dreams and desires (from an airplane to a simple pair of shoes!).
In the end, answering to our questions, he talked about the feeling that Democracy is going to be the political goal his country is looking for.

And yet, after having talked about unbelieveble and crazy episodes of his life we can hardly imagine, he could not but smile referring to Italian democracy.
As people sometimes may feel ashamed of what happened in the past, I feel ashamed of "My well known and funny Italy" today!

Originally from
ReBlogged by giulia on Oct 8, 2008 at 12:35 PM | Comments (0)


Happily in the wrong place.
If there was one thing our fabricanti were not expecting to be confronted by on their way down to the cinema after a hard days writing, drawing, filming, designing, playing, planning and researching last Thursday evening, it was probably semiotic formulations expressing the science behind language codes. "But Giulia's in graphic design right?" comes a querying whisper. Giulia is indeed in the graphic design department, Visual Communication to be precise. However, as these presentations constantly reveal, Fabrica's fabricanti have many unexpected cards up their colourful sleeves. Miss Giulia De Meo is of course no exception to this and her card of choice this particular Thurs-Day-Night was Semiotics.
Like Alice herself, we were taken on an unexpected journey through this wonderland of coded meaning and diverse understanding. From Charles Sanders Pierce to Charles Lutwidge Dodgson (himself coded by the pseudonym Lewis Carroll) and his 'racist flowers', who fail to break their thought structure so as to understand Alice in the context of Wonderland, as anything other than an ugly plant; to Sherlock Holmes who solved crimes by combining imagination and logic and breaking out of common thought structures; to the history of the Christian Church; to Micheal Gondry's 'Eternal Sunshine of the Spotless Mind' which encourages us to break our thought structures and "take me somewhere where I don't belong, where we can hide"; to Radiohead's 'Everything is its right place', live in London. Here Giulia brought together the various elements she had discussed during the presentation to show how the same logical semiotic theories and philosophies are found in film, music, literature, design and indeed anything that questions the set thought structures which determine how we approach and interpret
'everything' and it's 'right place' in the world around us.
Whether "semiotics will make you crazy" as Giulia jokes, is yet to be seen, but it certainly sent us away feeling that maybe we're all quite "happily, in the wrong place".

Originally from
ReBlogged by lottie on Jul 7, 2008 at 03:42 PM | Comments (0)


The secret sound garden of Francesco Novara
francesco 11.jpg
After a long day in a hot, sunbaked Fabrica, a rabble of eager fabricanti clutching ice creams and coffee freshly expelled from the the machinetta, hasten their way down to the cool depths of the Fabrica Cinema for an extended evening of film and frolics.
They are met by Francesco Novara, veteran of F A B R I C A Musica, waiting, poised to present beneath a huge projection screen showing an entrance display of 'hilarious football goofs' to lighten the mood. When we are all sitting comfortably, Francesco begins. “It can be a little lonely [recording and producing in the studio] as you're always on you're own”, he explains, not quite answering the question always on our minds at the start of Thurs-Day-Night fabricanti presentations of 'what exactly do you do at Fabrica?' Although everyone had previously heard Francesco's work and were aware of his talent, it still came as a surprise when one month ago he revealed 'The quick fox and the lazy dog', the original CD accompaniment to the Fabrica ColoursNotebook project. In his Thurs-Day-Night presentation Francesco picks apart various tracks from this collection for us, revealing the method in the madness which took stimulus from computer font names such as 'courier new' and turned them into recorded samples which were then mixed, chopped and assembled along with a series of diverse rhythms and vocals, all produced by Francesco himself, to create this album of original contemporary music which was presented with the ColorsNotebook project in Berlin last month.
The presentation culminated with a full volume 'sound a light show' (thank you to Gabo on the lights...) of 'Stencil', a fabricanti favorite off 'The quick fox and the lazy dog', leaving everyone just about rejuvenated enough to take on the Godfather double bill which took the more hardcore film watchers way into the night.

Originally from
ReBlogged by lottie on Jul 3, 2008 at 05:26 PM | Comments (0)

Fabrica Forma Fotografia has winners

The FFF contest, promoted by Fabrica and by Forma, International Center of Photography, Milano, received about 160 entries from all over the world for both F and F25 awards.


The recipient of the F award is Leonie Purchas, from Great Britain, with the essay “In the shadow of things.”
The winner of the F25 award is for Abdul Munem Wasif, from Bangladesh, with “Old Dhaka”.
The winning F project will receive a contribution of euro 20.000, the possibility of publishing a book and of having an exhibition of the selected work. The F25 winner (for photographers under 25), will be awarded a one year scholarship in Fabrica's Photography Department.

Originally from
ReBlogged by karol de rueda on Jul 1, 2008 at 10:03 PM | Comments (0)

Fabrica Features Fabricante


Some beautiful forms from Fabrica.
Fabricante and Fabrica Features products photographed together by Liz Hingley with designer Becka Citron.

Continue reading "Fabrica Features Fabricante"

Originally from
ReBlogged by lizy on May 19, 2008 at 12:16 PM | Comments (0)

Jen Does Bassano


Phew and yay!
Jen forgave me, and let me share some wonderful photos she took at the Alpini Festival. View this post to see the full 15 photo series.

We hope to have some commentary from our new writer to go along side these soon. Watch this space.

Continue reading "Jen Does Bassano"

Originally from
ReBlogged by lizy on May 19, 2008 at 11:46 AM | Comments (0)

The blog says:


Like many at Fabrica, the blog is feeling frustrated and unloved. A couple of weeks ago it got all upset and crashed the entire Fabrica server. Embarrassing. We realised it was time to give it the attention it deserves.

Over the next month or so, we will be tinkering behind the scenes, and in front of them too. If you have any suggestions for how to make this blog better, we would love to hear them.

Simply comment to this post. xxoo.Sorry, the comments system had to be disabled because it's slowing the server down too much. Poor thing. We'll let you know when that's up and running again.

Instead, please send your suggestions to the wonderful karol.derueda@fabrica.it

Originally from
ReBlogged by lizy on Apr 28, 2008 at 05:15 PM | Comments (1)

rollerblading in treviso


While I still don't know what legalities exist for rollerblading in the streets of Treviso, one thing is certain: it originated here. I'm willing to try it out en route to and from mensa, but the cobblestone streets of the city center are probably too menacing.

from wikipedia:
"Rollerblade is a type of inline skate. The name is a registered trademark owned by Nordica, part of the Tecnica Group of Trevignano, Treviso, Italy. Scott and Brennan Olson sold their Minneapolis company and it became Rollerblade, Inc. which has changed hands over time between Nordica, Benetton Group and Tecnica. The Rollerblade trademark has been in use since March of 1983. While the company does not want the meaning of its trademark to be diluted, the term "rollerblade" is frequently used in casual conversations as a generic word for any inline skate, regardless of brand. This misuse has also appeared on "official" items such as signs, buildings, and sidewalks.[citation needed]
This Company is also responsible for the creation of the TRS brand of aggressive rollerskates."

Originally from
ReBlogged by jacqueline on Apr 8, 2008 at 02:59 PM | Comments (0)

Come lead us, Sig. Castro

Now that Fidel is retiring, maybe he has time to take up Luciano's invitation to be a 'teacher of revolution' at Fabrica.


I didn't believe it, until I read this article in the New York Times.

via comrade Patrick.

Originally from
ReBlogged by lizy on Feb 21, 2008 at 03:01 PM | Comments (4)

Colors 73

Colors Magazine looks at money -life’s most coveted companion- in its myriad forms, by taking cash out of circulation and testing it in a lab. From blood, metal, ash and oil to cocaine, soil, skin and feces, money, passing through the hands of millions, retains traces of the activities –both noble and scandalous– of those who touched it. That’s Colors journey, an exploration that results in one simple conclusion: Money, the stranger we spend most of our time thinking of, is an illusion.


Interesting and very refreshing!
Colors 73 is on sale now.

Originally from
ReBlogged by karol de rueda on Feb 19, 2008 at 02:46 PM | Comments (0)

Africa Works

Africa Works is a new global communication campaign in favour of micro-credit developed by Fabrica, in partnership with Youssou N'Dour and Birima, his co-operative credit society in Senegal that offers financial services for SMEs, craftspeople, professionals and artists to help them start and independently develop their business.


Youssou N'Dour, one of Africa's best-known singers and a man committed to humanitarian projects, comments: "my personal experience led me to realise that when a loan, however small, is used to develop an idea or realise a project, it is an effective way of fighting poverty. This is why everybody must understand the value of micro-credit. Africa doesn't want charity, it wants repayable subsidised loans."

Click here to find more information and to see some beautifully done videos.

Originally from
ReBlogged by karol de rueda on Feb 15, 2008 at 02:40 PM | Comments (0)

Bookmark this

Dearest readers:
Time changes things, but some things stubbornly refuse to drastic changes.
This blog, formerly known as www.fabrica.it/blog, lost the link with the launch of the new Fabrica’s site. But now you can find it directly here:



Ready to become your bookmark!

Originally from
ReBlogged by karol de rueda on Feb 8, 2008 at 06:07 PM | Comments (0)

Welcome Lizy!

There we go! Lizy Cretney, interactive department’s sweetheart and multitasking graphic designer (also known as the woman who saved the blog) is also joining the blogshphere to make it stronger, better and greater.


Let’s give her a big thanks as well as a warm welcome!

Originally from
ReBlogged by karol de rueda on Jan 25, 2008 at 05:04 PM | Comments (0)

It's back and growing!

Tad Kimball, Fabrica's cooler, biggest biker and awesome graphic designer has stepped up to the blogging plate, sharing with us some good stuff and yeah, giving us –finally- some air to breathe.


Give him a huge welcome since he will be one keeping this site alive and moving.


Originally from
ReBlogged by karol de rueda on Jan 25, 2008 at 04:20 PM | Comments (0)

Our saviour

As you may know, the blog was mysteriously gone for more than a week after –they- published the new Fabrica website. Apparently, -they- couldn’t find a solution during all those days, as I was the most depressed person in the world.


Then, the feminine force came to save the blogsphere (and our sanity). Lizy, our super woman and her impressive skills came up with a solution in the spite of a couple of hours, and finally, thanks to her, here we are again.
Thank you mujer, you are the greatest!!!

Originally from
ReBlogged by karol de rueda on Jan 25, 2008 at 03:33 PM | Comments (3)



For my last post, I thought it would be a great idea to do something perfect for the chilly winter.
A few days ago me and Rita Botelho managed to take this image of Fabrica in ice on one of the highest spots in the Dolomites. If left undisturbed the image is likely to last for several thousand years.

Happy Travels to all and have a Great Christmas !!!

2 Blogger spots are now open at Fabrica as me and Michael both leave. Karol, our Mexican Blog Queen, continues to rule ...but i am sure she would love some company on board!

Originally from
ReBlogged by Priya Khatri on Dec 19, 2007 at 11:30 AM | Comments (3)

Restaurant reviews

Above, la pizza musicista at Da Roberto.

My restaurant reviews of Treviso, come to you today, as one of my last blog entries, and also in Simple English.

All'antico Portico

Piazza Santa Maria Maggiore 18
Price: €€€
Favorite dish: Gnocchi ripieni di radicchio
The service here is really great. Nice to sit on the terrace outside on a cool summer night. The gnocchi is fucking ridiculous. Also, try the baked pumpkin flowers as an appetizer. The inside has amazing vintage signs and things of that like. One of my favorites.

Via Filodrammatici 5
Price: €€
Only been here once so I don't really remember it, i have to say. I remember being really hungry and having a really small portion of pasta. But maybe it was normal size and i thought it was small because i was so hungry. Maybe. Small interior.

Osteria al Radicchio Rosso
Via Tolpada 25
Price: €€
Favorite dish: Spaghetti alle vongole
Went here when i first arrived with Marian, Lizy and Karol, and they made Karol wear this amazing bib with a tuxedo printed on it because she ordered spaghetti con frutta di mare. Classic. Amazing food at reasonable prices, large pasta portions. Weird lighting inside.

Pizzeria Madam
Via Risorgimento 10
Price: €
Favorite dish: Curry rice pilaf
Least favorite pizzeria i have been to. Really slow service no matter the party size. Interior is eurotrashy and the pizza ain't so great.

Pizzeria Sant'Agostino
Via Sant'Agostino 35
Price: €
Favorite dish: Penne mamma rosa
A Fabrica favorite, a great place that will host a really large crowd of us. Really fast service – the pizzas often arrive before the waitress if finished taking the order. Often gives free limoncello at the end! Nice selection of pizzas although my favorite dish is the pasta listed above.

La Colonna
Via Campana 27
Price: €€€€
Most expensive restaurant i had been to in Treviso, but the classiest (maybe even a bit too classy for my taste). When I went, they only gave the men the menus with the prices on them, and the women just had a list of dishes, supposedly so that they could feel like they could order whatever they wanted. Classic!

Pizzeria Spaghetteria La Gioconda

Viale Fra' Giocondo 35
Price: €
Simple pizzeria with a nice outdoor terrace that can accommodate quite a large group. Not much else to say.

Pizzeria All'incrocio
Piazzale Pistoia 5
Price: €
BEST pizzeria in Treviso, although akwardly located (across from Panorama nearest to Treviso). The pizza guy is from Naples, and the pizza is extra thin and crunchy and bubbly. Try the Cico pizza and be sure to order an Agliata first!

Pizzeria da Pino (fuori le mura/outside the walls)

Viale della Repubblica, 219
Price: €€
Haven't been to the one in the center, but this one is quite average. I'd put it up there with La Gioconda.

Osteria da Arman
via Manzoni 27
Price: €€€
Another one of my favorites. A classic place in town to get a quality risotto, have a leisurely drink. See and be seen here. Make a reservation for dinner.

Ristorante Sbeghen
Montello, www.sbeghen.it
Price: €€
Need a car to get to, but well worth it. In late winter, they do an amazing buffet on the weekends for 12EUR with great things like pumpkin ravioli, grilled meats and different types of salads. The farmhouse is on a nice property with peacocks, chickens, ostriches and donkeys running around.

Toni del Spin
Via Inferiore 7
Price: €€€
Most overrated restaurant i've been to in Treviso. But there is a decent artichoke soup sometimes.

Pizzeria da Roberto
Via Cadorna Luigi 16
Price: €
The biggest bang for your buck. Amazing prices for amazing quality and service. A really large menus with great pizzas, pastas and meat dishes. An ongoing list of desserts, too. Free sgroppino at the end.

Buon appetito.

Originally from
ReBlogged by Michael Ciancio on Dec 18, 2007 at 10:20 AM | Comments (12)

Sophie Thomas in Fabrica

Finally, after a long period of absence, lectures and workshops are back in Fabrica. Communication designer Sophie Thomas, co-founder and creative director of thomas.matthews London will be in the building from November 12th to 16th to lead an intensive cross-disciplinary workshop.


Sophie Thomas together with Fabrica’s researchers and a selection of external participants from the center’s global think-net will focus the 5-day workshop on design and sustainability, entitled 99 months (the time scientifically agreed to tipping point to combat climate change).
The workshop closes with international critic Max Bruinsma, who will elaborate a critical writing on the results.
Find more information here.

Originally from
ReBlogged by karol de rueda on Nov 12, 2007 at 05:51 PM | Comments (0)

Les Yeux Ouverts in Shanghai

The Centre Pompidou’s Fabrica: les yeux ouverts exhibition goes to China following an invitation by the Shanghai Cultural Development Foundation.


The exhibition will be open until November 11 at the Shanghai Art Museum as part of the Shanghai eArts Festival.
To find more information, click here.

Originally from
ReBlogged by karol de rueda on Oct 23, 2007 at 10:48 PM | Comments (0)


Yesterday morning when we all entered the Fabrica building there was a bizarre sight waiting for us. In the distance against the grey structure you could see a person jumping through one of Ando's solid pillars as if it were made of thin air and not concrete.

This installation called 'Trapped' is the creation of our very own Diego Beyró with the help of Annechien van Litsenberg. The shocking yet poetic work tries to defy all logic and rules of understanding and breaks free into the open space.


Originally from
ReBlogged by Priya Khatri on Sep 12, 2007 at 05:50 PM | Comments (2)

SXOV 4.0

Stock Exchange of Visions, a project many many Fabricanti have come to play a part in, has a new and improved website featuring new interviews including the one and only Al Gore.


Originally from
ReBlogged by matt prins on Jun 18, 2007 at 10:59 AM | Comments (0)

Before and During and After

Oriol took some photos of setting up the Triennale and walking through it and then there is some proof of drinking free booze.


Originally from
ReBlogged by matt prins on Jun 8, 2007 at 12:37 PM | Comments (0)

the Trienalle is not a Haunted House

The theme of "big eyeballs" continues as the "Les Yeux Overts" exhibition moves from the Pompidou to Milan's Trienalle. The official opening was yesterday, many of us "student" types went and walked around and pretended to be important and then, in typical fashion, guzzled down the free alcohol.


Al Gore will be making an appearance on the 14th to ring in the sustainable development cheer we at Fabrica are so sorely missing.

Originally from
ReBlogged by matt prins on Jun 5, 2007 at 07:59 PM | Comments (3)

Karol de Rueda: Blogger Extrordinaire

From left to right, the de Rueda Super Team: Emmanuel, Karol, David, and César. Center Left: brown cake.

Karol, Fabrica's sweetest, giggliest, guacamole makingest, writer/designer has stepped up to the blogging plate, taking over for Christian. Give her a big thanks as she is really going to be the one keeping this site alive. No pressure.

PS. Karol is BenettonTalk's greatest asset and promoter; the quality of her posts will not disappoint. No pressure.

Originally from
ReBlogged by matt prins on May 29, 2007 at 11:49 AM | Comments (1)

Final entry

Dear blog readers, here things I wanted to post for a long time, but had no time:

Daniel Hirschman and Juan Ospina created a website, where you can get updated about where and what the Fabricanti are doing. If you are a former Fabricanti and you would like to join, please contact those guys. www.fabricanti.com

Long time Fabricante Francesco Meneghini left Fabrica some weeks ago, he founded a creative collective with some friends, mostly from Fabrica as well: www.headscollective.com

Also long time Fabricante Holger left Fabrica in the start of this year, he lives in Ireland now and does audio productions: www.av-productions.net

Our Fabricante Priya Khatri has a new website: www.priyakhatri.com

That's it. It was a pleasure to write for this blog. Good luck to everybody!
PS: Just checked the stats today, this blog has now 30'000 visitors a month... hui.

Originally from
ReBlogged by christian etter on May 21, 2007 at 04:21 PM | Comments (1)

Black or white?

Keeping on the topic of colours... Is this a reference to living inside the walls of Fabrica?


Originally from
ReBlogged by matt prins on May 18, 2007 at 06:08 PM | Comments (0)

Colors Notebook

There is a new Fabrica project called Colors Notebook, everybody is invited to take part:


Think a COLORS issue where you are editor, art director, illustrator, designer and photographer. Tell us your stories, fears, adventures, ideas, and dreams.
Ask for a copy of the COLORS NOTEBOOK and be a part of an extraordinary editorial project.
E-mail: notebook(at)fabrica.it - Internet: www.colorsmagazine.com/notebook.php

Immagina di essere redattore, art director, illustratore, grafico o fotografo di COLORS. Racconta le tue storie, verit , paure ma anche avventure, idee, invenzioni, sogni ed esperienze.
Richiedi una copia di COLORS NOTEBOOK e partecipa ad uno straordinario progetto editoriale.
E-mail: notebook(at)fabrica.it - Internet: www.colorsmagazine.com/notebook.php

Originally from
ReBlogged by christian etter on Apr 18, 2007 at 01:53 PM | Comments (3)

Youssou + I

Oh weird. I was just about to post my picture of Youssou and I when I saw Chris had beat me to the punch. Oh well, there's room for all.

Here you can see me with my buddy Youssou. Thanks again Reed for the shot.

Originally from
ReBlogged by matt prins on Mar 28, 2007 at 04:29 PM | Comments (0)

Me + Youssou

This morning there was a surprise happing in Fabrica. Youssou N'Dour came for a short visit to talk about future collaborations with Fabrica. We had coffee and cookies together. It was great.

chris and youssou
Here you can see me with my buddy Youssou. Thanks again Reed for the shot.

Originally from
ReBlogged by christian etter on Mar 28, 2007 at 04:13 PM | Comments (4)

Call for Grafitti Discussion


Why do people keep saying that?

Originally from
ReBlogged by matt prins on Mar 21, 2007 at 04:52 PM | Comments (6)



Isotta from the factory floor has a nice new website: www.isotype.it

Originally from
ReBlogged by christian etter on Mar 19, 2007 at 04:27 PM | Comments (0)

Not Wanted Creativity


Colors magazine has just launched it's 70th issue, on the hot-topic of (no, not Britney Spears) China. It's a beautifully photographed issue featuring an astounding amount of work by just two young photographers, Chen Jiaojiao and Peng Yangjun.

However, for the public presentation this week in Beijing, it appeared that the Chinese audience wasn't so impressed by Fabrica's token 'Wanted Creativity' ad (drawn by yours truly). And so the page featuring a cute, cartooney likeness of Mao was subsequently ripped out of all copies for the presentation.

Maybe they just didn't like what that pink panda's right hand was up to.

Originally from
ReBlogged by andy rementer on Mar 9, 2007 at 04:51 PM | Comments (9)

Trial party


Strange things happen at trial parties. That's normal, but this time Reed did set up his spy cam...
Also check Dominic's hidden cam: www.youtube.com/watch?v=MvwpbDq1P7s

Originally from
ReBlogged by christian etter on Feb 19, 2007 at 03:18 PM | Comments (2)

Looking for Sustainable Development

Illustration by Andy Rementer.

Working for the upcoming Colors issue about Sustainable Development, we decided to ask everybody about their questions, answers and thoughts regarding sustainability and the future of our planet.

Please choose your language - English, Spanish, Chinese, Italian, German, French, Japanese. - to share your question, answers and thoughts, together with your name, age and city. Your contribution may appear in Colors 71. Thanks for your help.

Spread the word.

Originally from
ReBlogged by christian etter on Feb 8, 2007 at 12:08 PM | Comments (38)

The Art of Speaking Nonsense

Yesterday there was a lecture in the Fabrica auditorium. The lecture was about Futurism and was presented in Italian. The Italian was then translated into English, running for a total of 2.5 solid hours.

The rhythm of the speaker, for those of us who cannot understand Italian, seemed to have a stupefying affect, pulling many into a deep, deep, unconsciousness. This made me think about Professional Wrestling and the way the Wrestlers speak.

Although virtually meaningless and nonsensical, a wrestler's words still come across as being poetic and powerful.

To prove my point, there is a video and the transcript of a wrestler's speech:

mat blog.jpg

Originally from
ReBlogged by matt prins on Feb 8, 2007 at 11:48 AM | Comments (4)

German Bread


There is a life after Fabrica. Diego Cofone, Merche Blasco, Jan Kurth and Gergor Kuschmirz will perform together in Germany. The ex-fabricantis will unite the 24th of February in Stuttgart. More informations you can find here: www.gez.name. Sound like fun.

Originally from
ReBlogged by christian etter on Feb 6, 2007 at 09:27 AM | Comments (0)

Fabrica gossip

Hi there... another episode of: Fabricaaa Gossip! Things are changing here. Students start to have new tasks, the communication still seems a bit jumbly, some people don't really know what they are supposed to work on, but things are definately in transition. In terms of applying there is still no new information. They have written a new procedure, but it will still take a while till it's published. Officially nothing has changed yet. Stay tuned.

Oriol sits just in front of me, he pays us a visit for some days to work on an exibithion. Same as Yianni, who came back for a month to work on his UN Road Safety campaign. Also Erik Faggin has come back, he is a new Consultant.

Last Saturday we went with Lorenzo to Venice. He showed us a great place to dance, they also had the Italian version of Tito & Tarantula playing there. We had a great time and wish him all the best in his new home, London.

Originally from
ReBlogged by christian etter on Feb 5, 2007 at 04:45 PM | Comments (7)

Shredding the Passt

If you've got a electronic pages to dispose of, put them in the shredder.


shredding the Past Fabrica People page


Originally from
ReBlogged by matt prins on Feb 2, 2007 at 12:29 PM | Comments (0)

Fabrica News II

After a period of confusion following our last meeting with the Fabrica mangement, Paolo Jannuzzi took time out yesterday to answer our questions regarding the future of Fabrica. I would like to share some points, which I consider to be important to bring transparency to us students and those people willing to apply to Fabrica. As well I would like to correct things which where not clearly phrased at the last meeting and then published on this blog.

Paolo Jannuzzi highlighted that Fabrica doesn't want to become just an advertising agency. The idea is to divide Fabrica into two clear directions. One part will be 'Factory', an advertising agency willing to become well recognized on the international market. The other part will be dedicated to non-commercial driven and research based projects. Fabrica's students will work exclusive on these projects.

The application process will change. Fabrica will still revise portfolios but the selection process will be tougher than before. New students are more likely to be recruited through headhunting and networking with schools and universities - also Fabrica will ask to send in rather project ideas and visions than portfolios.

If an idea is chosen, Fabrica will provide the author with the necessary resources. A contract will be offered with the clear goal of realizing the author's vision. The contract lasts as long as is needed to achieve this goal. This could be just two months, but could also be years.

In addition Fabrica would like to open up to other disciplines related to communication like science, psychology, ...

Everybody's portfolio received in the last weeks or months will still be reviewed and treated with as much respect as possible. For everybody who is considering to send in portfolios or ideas I personally suggest to wait until next month, when the process will be more clearly and officially phrased.

Regarding Paolo Jannuzzi, Fabrica is making an effort to bring back some students who left in the last weeks, because there was no time to sort out new contracts and visas.

For us students it has been important to be able to ask questions. The situation seems much more transparent and we can now leave for the christmas break to our home countries with a clear mind.

Originally from
ReBlogged by christian etter on Dec 21, 2006 at 06:19 PM | Comments (101)



I used the Internet Archive Wayback Machine to see how Fabrica's mainpage once looked.

This is a screenshot from November 2003's Fabrica.it. Quite poetic, I think.

Originally from
ReBlogged by matt prins on Dec 14, 2006 at 03:13 PM | Comments (4)

Oriol Pong

Oriol Ferrer Mesi has done it again. More toys to play with on your computer. This time Oriol has created a version of Pong that you can play by tilting your macbook. You can also play against somebody else through a network. Neat.


If you can read Spanish check out some articles on his game here and here and here. Otherwise read here and watch here.

Originally from
ReBlogged by matt prins on Dec 5, 2006 at 12:23 PM | Comments (1)

Fabrica News

Yesterday everybody in Fabrica was asked to come to the auditorium. There we found Alfio Pozzoni and Paolo Jannuzzi with a new plan for Fabrica. Here is a summary:

Fabrica wants to become more professional and play in the same league as the leading international advertising agencies. This will require bringing experts in global advertising on board.

Next, to the market oriented projects, Fabrica wants to invest in innovation. That means that they will ask people from around the world to send in ideas and concepts and then choose some of them for realization.

This would mean an end to one year grants. They want to realize projects together with the initiators only for the period of the project. Realization can take place in other parts of the world and does not need to be physically based inside of Fabrica.

As well, they will head hunt people with fresh new styles and ideas.

A reason for this change, we have been told, is due to a lack of happiness and motivation they have felt between us students. People who would stay for the needed amount of time to realize their project would bring more enthusiasm, energy, and focus.

There will be interviews with every Fabricanti in December to define their new role inside of this new concept. In June 2007 they will decide who and what should stay and who and what should move on.

As we've not been able to discuss the matter as a whole, please provide your thoughts and comments on the future of Fabrica here.

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ReBlogged by christian etter on Dec 5, 2006 at 09:00 AM | Comments (29)

Live from Seoul (feat. Mr Lee)

Video from the afterparty at the opening night of the Fabrica exhibition in Seoul. Made by our Catalan blood Oriol Ferrer Mesi .

Originally from
ReBlogged by christian etter on Nov 20, 2006 at 09:25 AM | Comments (0)

Waiting for Fabrica


Tomorrow another Fabrica exhibithion will open its gates: Fabrica - I've Been Waiting For You is taking place in the Triad New Media Gallery in Seoul, Korea. The displayed work will contain interactive and relational works. Have a look at the website, especially at the lucky contributors eating Korean noodles: www.fabrica.it/waitingforyou/

Originally from
ReBlogged by christian etter on Nov 15, 2006 at 08:00 AM | Comments (0)

Yesterday at 18:03


Working with Grisha Morgenstern.

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ReBlogged by christian etter on Nov 10, 2006 at 09:59 AM | Comments (0)

Some Fabrica gossip

Time for another fabloid...

I was well surprised when I entered Fabica last Saturday. The tree... it was gone. It was old, 40 years, I was told. They had to cut it and they plan to plant a new one.


It seems to be symbolic. After a long run of rumors, it is now official. Fabrica will change. We have been told in these days that they don't want to divide the departments anymore. They want to work more project-oriented. The direction also plans to cut down the number of students to about 30, so selection will be even tougher.

However, we will see how fast and how deep these changes will be. It's hard to say if this is something good or bad. Time will tell.

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ReBlogged by christian etter on Nov 2, 2006 at 06:14 PM | Comments (2)


If you’re in London, at the Frieze Art Fair maybe, be sure to check out our very own Bethany Koby and Selwa Sweidan’s “Freeze: A Settling of Elements on One Another.” The interactive exhibit takes place at the b store on Savile Row until November 5th.


“The ‘Freeze’ installation underlines the immateriality of the value of objects, while embracing the duality and irony in creating ephemeral goods and presenting this experience as a souvenir. In using ice as a medium we are prolonging the act of “appreciation” and observance of art, objects, process and situations.”

Visit here for a review and a video on the project and here for the project card.

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ReBlogged by matt prins on Oct 30, 2006 at 12:07 PM | Comments (1)

Halloween finds Fabrica

Something strange happened last week. The Writing and Interactive Departments were taken over by flies. Teeming, disgusting, relentless black flies. They buzzed in ears. They landed in hair. They fornicated on desktops. They completely invaded our personal space. And now... this Monday, their presence has vanished completely.

What drove them away? A greater evil? Insecticide? Poop in the fields?

Beware Fabricante. This is only the beginning.

Originally from
ReBlogged by matt prins on Oct 30, 2006 at 10:01 AM | Comments (3)

Another Fabloid

Time for some gossip.

The big opening of our Les Yeux Ouvert exhibition in Paris is over. The Fabricantis are back and have brought stories with them. Some jumped into the River Seine, which is at least 15 meters high, at least!!! Even quiet Oriol joined in after Hansi promised to stop smoking. Some injuries were caused by accident: Andy fell on Hansi, then on a bike and then, in the end, on the floor, woooh.)

The opening seemed to have been a success; people interacted with the interactive installations. Just the Stock Exchange of Visions seemed to have caused some confusion with the visitors.

Since last Wednesday the employees of the Centre Pompidou have been on strike and all exhibitions have been closed. It's been rumored that today they will resume work.

Hansi's last day in Fabrica was today. A big loss. His down-home spirit has been good to us. At this time Fabrica's staff is undergoing a lot of changes, many people have left us/will leave us, many new faces have arrived/will arrive...

An article in the UK based magazine Creative Review has created a lot of buzz. International, respected writer, Rick Poynor, has writen on Benetton's 40th anniversary. The majority of the article is dedicated to Fabrica's co-father Oliviero Toscani's flaming nature. But in the end there is also a résumé of Fabrica's recent output:

None of this body-morphing is the slightest bit frightening or challenging. It’s corny and dull. One looks in vain through Fabrica 10, or at Benetton’s recent ad campaigns, for any sign that the company is living up to its bold claim to be shaping the future of visual communication. In their time, Toscani’s unprecedented visual gestures could hardly have provoked more disquiet. Things are a lot less subversive without Kalman. Say what you like about their motivation and ideas, Benetton took a genuine risk with these collaborators. As it turns 40, the fashion giant looks like an outfit that has lost its sense of creative direction. No longer posing any real threat to the essential divide between editorial and advertising, or even to ordinary good taste, Benetton blends uneventfully into the landscape of ubiquitous but not very exciting global brands.


Because it's not possible to post any comment on their site, please post your opinion. Here.

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ReBlogged by christian etter on Oct 18, 2006 at 04:40 PM | Comments (9)

The New Bloggers!

For a while, the future of the Fabrica blog looked really grim as I, the chief blogger, is leaving and there's no one coming any time soon to fill in my empty spot. We thought the blog would have to say bye bye, shut its doors, and be gone forever... the consequences were grave: no more gossip column, no more Techno Tuesday, no silly photos of the silly people we love! No, niente!

But it is in this kind of critical time where heroes emerge. So please put your keyboard and mouse together, clap on your screen and welcome our two new bloggers, the heroes who volunteer to keep Fabrica blog going strong!

To the left is Swiss Christian Etter, graphic designer/skateboarder and all that stuff. And to the right is Canadian Matt Prins, eclectic writer of the house. They have both been keeping their own personal blog on the old Fabrica blog server for a while (here and here), no one else is more quailified and willing than these two.

IMG_1281.JPG   MAt

They will kick of the new phase of the Fabrica blog next Monday, and this is my last post for now.

Signing off -

Originally from
ReBlogged by ann p on Sep 29, 2006 at 02:00 AM | Comments (6)

FIN IV, the finale

This column is short lived, but probably the most fun for me to write as I get to air other people's laundry. It may get pick up again some time in the future, but as of today, the Fabrica Insider News is loosing its author - me.

It's getting quieter and quieter around here as the Fabricanti all take off on their own direction... there's Annalisa who left the writing wing, Mark left the 'server', David the video guru left his editing deck, Hansi is about to leave his messy workstation, Andy Smith is packing up for Brooklyn, Selwa is heading off to Japan, and I myself am on the way of leaving this lovely blog. Within two months time, every department will have a complete turn over -- with all of us leaving by the end of the year.

Yesterday, the five piece boy band of the Interactive department headed off to Paris to set up the installation for the big show at the Pompidou. Together they are quite a team -- there's DJ Cameron, DJ Boraxx, party thrower Carlo, mr.-nice-guy Oriol, and lady's man Dan. There presence in the building should have all the girls crying for their attention, except they'll be too busy working. And it's as if the Fabrica admin ladies knew this, because they're putting all 4 handsome boys into one single crummy hotel room, an hour away from the museum. Totally cramping the boys' styles.

Meanwhile, in other departments, the favorites are getting picked to go to the Pompidou, leaving some people a little sour. But we're all used to this kind of treatment anyways.

Since some is stuck at Fabrica during this big Pompidou opening week, Oriol finished the Mensalady Widget to help cure the boredom. You can download it here.

And actually I don't really have other news to report because, well, I'm leaving! It's finally MY TURN! After a whole year and a half of watching other people leave and packing the boxes, the process comes to me so naturally. I will miss my cushy life and this sounds-too-good-to-be-true job, but it is time to move on.

Good weekend, and good luck, Fabricanti.

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ReBlogged by ann p on Sep 28, 2006 at 04:15 PM | Comments (0)


Jin angdoo Lee, Fabricante video director/animator launched her new portfolio site, check out some her videos there.


By the way, a site featuring Fabricante's portfolios and websites are underway. Hopefully we will be able to let you know about it some time soon!

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ReBlogged by ann p on Sep 25, 2006 at 03:09 PM | Comments (0)

Work of a Trial Guy

The way it goes for Fabrica student is that you submit a portfolio to Fabrica and after some time of evaluation, you are invited to come for a "Trial" period of two weeks where you're given some assignments to show off your skills and also figure out if you can stand living in this Bubble-land. Trial kids come from all over the world, and most of the time, it is a frightening experience -- what with the language and different culture, plus having to get to know everybody who all seem to have been here forever. It's like being an incoming freshmen (foreign exchange for that matter), but just two or three of you versus fifty seniors in highschool.

Anyway, there were a lot of buzz about the work by Mr. Lee, the charismatic Trial guy from Korea who spoke an adorable version of English and left a week ago. So much talk about his work that I had to stop by and asked him via a translator if I could post the images he created on the blog:

and here they are:

These are mostly portraits of the graphic design fabricanti. They're just so perfect for the Fabrica blog. Good luck Mr. Lee!

(flash plugin as a slide viewer, it probably doesn't show up if you're reading this via an RSS reader)

Originally from
ReBlogged by ann p on Sep 21, 2006 at 07:16 PM | Comments (1)


Good Fish Friday everybody. It's a rainy day in Treviso and slow day on the net, time for Fabrica Insider News...

Don't know what in the hade is going on, but we have had power outages every day this week! Has anyone been counting? Just as everything seems to be going so normal, our electricity is going on strike!! Can't we ever have a normal work environment around here?

Congratulation to Lisa Martelli who tied the knot last weekend! Our resident Carey Bradshaw look-alike is no longer single, whooot!
(and just for that, you have the honored of being the first for embarrassing photos on FIN)

And speaking of getting hitched, it will be Valentina Carretta's turn tomorrow. We hope the gods don't rain on your wedding day like they did this morning! And congrats to you too Vale!

Wow, two weddings in two weeks! Aren't we busy birds and bees around here...

You might have noticed that we've been putting up all sorts of posting about what's going to happen at the FABRICA: Les Yeux Ouverts at the Pompidou Centre - there's a daily post and also a You Tube video channel set up just for us to hype it up. By now you probably got a sense of how big of a deal this even is to Fabrica. According to reliable sources, our mother company has booked 1,000 hotel rooms in Paris for the VIPs, the press, the Family. Impressive number, no? Though, us the artisan craftsmen of the show still dont' know where to stay, when to leave, or who even gets to go to the event. 3 weeks left and counting down!

Besides the normal chaos of daily work life, there is a little romance emerging from all of it. A golden boy and a golden girl have been spotted around the smoking ring more than once or twice. He a creative writer and she a graphic designer. Cute. We imagined that they talk a lot about words and their placements, while some of us look on with broken hearts.

Two amusing trial guys are leaving us this weekend after two gruesome week of having to fit-in with our eclectic crowd. American Brad and Korean Mr. Lee -- good luck to you, and maybe we'll see you back soon?

Mr. Lee our Shaolin goal keeper last night:
no problem!

Tons of people are leaving next week or have left already or even came back from leaving that I can't even keep track anymore. So please contact me if you would like to do a "has left the building" post.

Good day and good weekend.

Originally from
ReBlogged by ann p on Sep 15, 2006 at 02:48 PM | Comments (0)

FIN episode 2

It's now time for our next installment of Fabrica Insider News...

Hooray! We finally got paid on September 1st, which makes it about 11 days late, but all drama has subsided. That B&B in Puglia thought our friends were scammers and had a field day of calling Benetton headquarter office, who, of course, knows nothing about us Fabricanti. And now that we've gotten pay, we can all resume our weekend drinking duties again.

Word on the street has it that Grisha is fully recovered from his blood-poisoning symptoms and will be back at work next Tuesday. Don't forget to give him a warm welcome home hug, boy sure been through a lot of stuff for a vacation.

And what is up with this weather? It was cold all August and now it's hot and sunny. Summer is back, unfortunately work is back too.

Prima, our animated Thai designer came back from a 4-week road trip adventure a changed woman. When she started her Fabrica days she was an innocent shy girl who's never left home, now that she's about to leave and go home again, she's done it all: wore bikinis on the beach for the first time, sun bathed, learned to drink alcohol, and ... well.. there are some other details we need not get into. Let's just say, she's all grownz up.

Adam the traveling photographer has now made it to Congo. Ever since he started this fishermen-shoot trip for slowfood, he's had a harddrive failure in Alaska, a backup problem in Italy, a harddrive lost in Japan, and now his SD card fails to read in the Congo. Judging from his frantic text message, I somehow doubt that he'll have access to google how to recover his photos. Best wishes Adam! And don't format that SD card cuz you can recover it later!!! (oh I hope you got my text) Dude def'ly needs a traveling tech assistant.

One exciting development is that Techno Tuesday, our ever so popular comic strip will be getting its own domain in the near future!

The faith of this blog hangs in the air at the moment because I, the chief editor and caretaker of this space, will be making my exit from this concrete bunker soon. We might work something out to keep it going, but as you know, one never knows what the plan is at Fabrica (about anything) even when you're in the middle of it. So stay tune for the status, but please stop asking me about it!

Originally from
ReBlogged by ann p on Sep 6, 2006 at 08:26 PM | Comments (0)

The Brett Ryan Porkestra, on tour

And this one goes on the weirdest ex-Fabricanti list...

The ever so eclectic Brett Ryan who popped into Fabrica earlier this year with his mad saxophone skills will be traveling around Europe from now until the opening of Fabrica's exhibit at the Centre Pompidou in the beginning of October.

Yesterday, he stopped by Fabrica and disrupted our quiet work hours with his outlandish, shocking pink outfit:



Brett also has a myspace page where you can check out his music and performance schedule. Brett and Nicole will be traveling to various cities in France, Spain, Portugal, Belgium, Ireland, the UK, Holland, Germany, Czech Republic, and Austria. They will be somewhere on the streets and there's no specific time for any where, so if you catch a glimpse of this, consider yourself very lucky.

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ReBlogged by ann p on Sep 6, 2006 at 12:07 PM | Comments (0)

Fabrica goes to Ars Electronica

Last weekend, a few of us from the Fabrica Interactive department took a road trip to Linz to go to the Ars Electronica festival, what people make out to be the mecca for the techy art world. It is probably the biggest and oldest festival of new media in Europe, and every year the art nerds travel there to congregate -- we were amongst those people.

We had fun checking out installations, even though some weren't working and some were just way boring for "new media". But we did get to see the amazing Toshio Iwai gave a lecture and demonstration on his work, which was very inspiring.

Some pictures from the festival taken by Oriol, Juan, and myself are in the Fabrica Flickr pool.

Juan has a review of some the works we saw, in Spanish. I have a little rant of how it wasn't all that it is cracked out to be this year. But if you're looking for an in-depth, more journalistic coverage, head over to WMMNA's Ars Electronica section.

IMG_0108.JPG  IMG_0120.JPG

IMG_0169.JPG  IMG_0134.JPG

boys with their toys  LED sign

Originally from
ReBlogged by ann p on Sep 5, 2006 at 06:23 PM | Comments (5)

Andy makes-money-not-art

andy cameron

The fabulous Regine Debatty, who visited us back in May, just published an interview with Andy Cameron on her lovely site. Check it out.

In the interview there's a mention of Andy as a founding member of Antirom collective, and which we would like to just give a nod...

(image from andy polaine)

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ReBlogged by ann p on Sep 4, 2006 at 09:44 PM | Comments (0)

Fabrica Insider News, episode one

It seems that every other week I introduce a new bit to this blog that I think may or may not happen regularly, this is one of those bit. If you find this blog inconsistent and unprofessional, it is all done in the name of 'communication research', whatever that is supposed to mean. I woke up this morning and thought we are seriously missing an insider-gossip column, so here we go:

Most of the borsisti seem to have arrived back at Fabrica after ferragosto, but no, it's 9 days later and we still haven't gotten our stipend for the month of August. There are minor complaints amongst the students, but no further damaging stories besides the couple who were stuck in Puglia and couldn't pay for their B&B. We've resorted to cooking dinner for each other in these difficult times.

Yang, a designer from China, up and left Fabrica unexpectedly yesterday though it comes as no surprise to anyone seeing that he was so unhappy here in the first place. Good luck Yang, we hope it all works out for you and we're sorry we didn't say good bye properly.

Work has somewhat resume, with no sense of urgency, but it's looming in the back of our heads as the big show at the Pompidou is to take place in one month's time. No one wants to think about the immediate future just yet. And some bosses haven't arrived back from holidays.

Grisha, our German graphic designer went camping in Scottland and was infected by ticks and is now resting in the hospital due to blood poisoning, reportedly he wasn't able to move some parts of his body. Get well soon, Grish, we miss you.

Besides Grisha, everybody else seems be getting some kind of fever around here. Not sure if it's post-vacation blues or just the change in the weather.

Mensa (our cafeteria) continues to put out not-so-desired lunch choices, we're hoping that it will only last until all the Italians get back to normal work operation. This could also mean that our server will stop going down so frequently because the Bentec people (tech guys) will be back at work.

Because it's early in the game, we have no reports of who's-hooking-up-with-who just yet. Juliana, our writer from Singapore will be making her departure at the end of this week, so don't forget to give her goodbye kisses!!

Thank you for tuning into Fabrica Insider News (FIN), stay tune for next episode, and don't forget to share your gossips.

Originally from
ReBlogged by ann p on Aug 29, 2006 at 11:53 AM | Comments (7)

COLORS 68 is out now


Welcome to the wild, weird and wonderful world of the Amazon. COLORS 68: Amazon is now available in stores and on www.colorsmagazine.com. The site also features a web exclusive, stunning photo slideshow from the Amazon.

One of the contributing photographers for this issue is our very own Adam Huggins! And he's currently trotting the world for other fabulous photo subjects soon to be featured by COLORS as well.

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ReBlogged by ann p on Aug 21, 2006 at 11:55 AM | Comments (4)

Back from vacation


Half of Fabrica is still on their vacation as we speak, but the blog resumes this week, slowly as I try to remember what goes in this blog in the first place. Come back, brain!

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ReBlogged by ann p on Aug 21, 2006 at 11:43 AM | Comments (0)

The blog is on Italian vacation

If you're not Italians, you'll find it difficult to comprehend the August vacation in Italy. But if you are, or if you're living in Italy, like we are, the August vacation is one of life's greatest joy.

This means we're not at work, we're not on the Internet, and we're not blogging for a while. We're out, enjoying life like the Italians only know how.

Read more on August in Italy: The Great Exodus

Good summer to you, and we'll be back soon.

Originally from
ReBlogged by ann p on Aug 9, 2006 at 10:58 AM | Comments (1)

Uncle B!


Flickr finds of the week, again from Adam.

in case you're wondering -- that's a shot of Fabricante Reed taking a portrait photo of Luciano Benetton himself!

Originally from
ReBlogged by ann p on Jul 27, 2006 at 10:15 AM | Comments (1)

Piero Lissoni at Fabrica

Piero Lissoni, Milan-based product designer is giving a lecture/workshop at Fabrica right now. Yesterday he presented some of his work surrounding the theme of measurement. He mentioned the design process of making this espresso maker:

(image from panik-design.com)

The first one they made, he said, looked beautiful but to the horror of the designer, it made disgusting black water that you couldn't even call it coffee. Working with the engineer and manufacturers, they were finally able to get the right design for the right measurement to get a decent coffee out of the machine. Design, we learn, is not just making things pretty.

Questions were later raised then about form vs function. While the coffee machine must make great coffee, on the other hand a chair or a couch that Lissoni is well known for designing are not at all comfortable to sit on. From Lissoni's view, the sofa he designs is for visualization, in other words, to make a room look aesthetically pleasing, and therefore, need not be comfortable.

Here's one of Piero Lissoni design for Cappellini:
(photo from Unica Home)

He expressed that if you design a comfy sofa, people would just sit in it, get comfortable, fall asleep. His sofa begs for interaction, because they make people move around, adjust themselves, make conversations, etc. If you want a comfortable sofa, then go buy those.

So now we know why there are so many uncomfortable sofa and chairs at furniture shows.

More on Piero Lissoni

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ReBlogged by ann p on Jul 19, 2006 at 12:12 PM | Comments (2)

Announcing new RSS feeds!

Are you addicted to our blog as much as we are? Now you can have more of blog.Fabrica stuff delivered via these shiny new RSS feeds!

You will notice that the little orange RSS button links to a directory page of some feeds we have available. They are all RSS 2.0 and come in fresh five variety. We are also very proud to give our weekly comic, Techno Tuesday, its very own RSS feed!

If you use any news services like my Yahoo! or Newsgator, etc. we've also provided a quick "add feed" buttons for your service of choice.

Included in that page are also a few words about RSS, what they are and how you could use them -- these are not official information by any means, but just something to get you started if you haven't already.

Happy Wednesday!

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ReBlogged by ann p on Jul 5, 2006 at 03:30 PM | Comments (0)

Coming up: Regine Debatty at FABRICA!!

If you haven't already noticed, a lot (a LOT) of the reblog posts here come from the wonderful we-make-money-not-art. This basically means we're big fan of her site, like a lot of people are. But you know what's cool about us being big fans of her site? We get to invite her over to give a lecture and chit chat and things like that...

Regine Debatty at FABRICA

The lecture is open to the public, so if you can find your way to Villorba (roughly 12 km outside of Treviso, which is roughly .5 hour away from Venice...) you are welcome with open arms. Here's how to get to Fabrica.

5 July 2006
6:00 PM
Auditorium @ Fabrica

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ReBlogged by ann p on Jul 3, 2006 at 06:55 PM | Comments (0)

Marco made numbers

Do you notice the different number fonts on the World Cup team shirts? Do you realize that Germany, Argentina, France and Japan have the same number design?

Last year, Fabricante Marco Mucig did a freelance gig for a design company here in Treviso. He was asked to develop a typeface of numbers for a football team shirt, based on someone's sketchings. They didn't tell him who the client was.

Watching the opening game of the World Cup, Marco almost fell out of his chair as he noticed that the very same set of numbers he worked on was for all the Adidas shirts at World Cup Germany 2006.

Pretty neat, eh? Bravo Marco!

World Cup Shirts

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ReBlogged by ann p on Jul 3, 2006 at 10:17 AM | Comments (0)

Pimp My Doll, the video

Here's a video clip about the Pimp My Doll show that happened in Venice , featuring many Fabricanti's work, namely Grisha Morgenstern, Paolo Princi, and Andy Rementer of Techno Tuesday!

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ReBlogged by ann p on Jun 29, 2006 at 02:54 PM | Comments (0)

And we're back

Our server switch coincided with the crazy storm that just happened outside our Fabrica window. While yesterday it was all humid and hot, today came the icy storm that temporarily knocked out half of our electrical power line.

We're still working on some kinks, but hopefully posting will resume very soon. And that's a cheer!

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ReBlogged by ann p on Jun 29, 2006 at 02:35 PM | Comments (0)

Moving again

On Monday and Tuesday 26-27 June, blog.Fabrica will be on hiatus as we're doing a server move, again. We should be back shortly after. Buon Weekend!

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ReBlogged by ann p on Jun 23, 2006 at 07:32 PM | Comments (3)

Flickr Friday

We are proud to have recruited the first Fabricante from the photography department into Flickr, Adam Huggins. Keep an eye out for his photos as he just got a brand spanking new Ricoh GR digital.

Some shots from last night when Fabricanti's got football fever:



see the whole set

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ReBlogged by ann p on Jun 23, 2006 at 04:42 PM | Comments (4)

Juan Ospina interviewed by Japan Media Arts Festival


An interview of celebrity fabricante Juan Ospina, who received a grand prize award from the Japan Media Arts Festival earlier this year, is published on their website.

Check it out

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ReBlogged by ann p on Jun 21, 2006 at 02:54 PM | Comments (0)

Fabrica T-Shirts Now in Stores

We posted earlier about these T-Shirts being available, when we found out about it from Papermag... but who else on earth would be better to give you all the info about these shirts but us?!? Hell, we made them! So I went hunting for the images of the shirts and here I give them to you. (Thanks Marian!)

Fabrica Limited Edition T-Shirts

The Fabrica Limited Edition T-shirts: T-shirts You Want to Wear are now on shelves in the Benetton stores around the world. These shirts were designed by the Fabricanti in the Visual Communications department, and they're now available for you to buy! buy! buy! They come in both men and women's sizes, though some designs are limited to one gender or another. We do hope they don't cost a fortune, so we can actually afford to get them ourselves. Did I mention it's limited edition? Go now!
Benetton store locator

More detailed images of the designs in the full post, so you can make your selection before running to the stores.

Continue reading "Fabrica T-Shirts Now in Stores"

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ReBlogged by ann p on Jun 12, 2006 at 03:33 PM | Comments (3)

The Happy Republic Day!

Last Friday was a holiday, so since we didn't have to come to work, we Fabricanti went picnicking by the river... We brought much food, too much alcohol, and waaaay too many cameras to document the whole thing.

dilluns 05 juny 2006 15:47:53

divendres 02 juny 2006 14:59:49

See more at the very large FABRICA Flickr Pool and also at Nalis' Picnic set

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ReBlogged by ann p on Jun 5, 2006 at 05:29 PM | Comments (0)

Benetton t-shirts designed by Fabricante


Relating to the Papermag post earlier, the article mentioned the t-shirts illustrated by our recently departed Nicole Kenney. We've learned that the special edition t-shirts from Fabrica should be available in the United Colors of Benetton stores internationally any day now...

Here's what Nicole said about her t-shirts:

"The brief Luciano Benetton gave to the visual communication department of Fabrica was simply, "Create t-shirts that you'd want to wear yourselves." Out of about 250 proposals, he chose ten, two of which I designed. In a fun way, I entended my t-shirts to poke fun at our beauty-centered society because no matter what we do to groom ourselves, we are still basically primates underneath. "

Nicole's website
Benetton store locator

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ReBlogged by ann p on Jun 1, 2006 at 02:17 PM | Comments (23)

Papermag article on Fabrica

We're late to report about this, but we had no idea this article existed since a month ago.

Founded in 1994, Benetton's "research center on communication," as they put it on their website (www.fabrica.it) is both a commercial workplace and an art-school sanctuary. It's an institution that stands as a testament to the radical thinking of such visionaries as its cofounders, Luciano Benetton and Oliviero Toscani, original director Godfrey Reggio, former Colors magazine editor Tibor Kalman and architect Tadao Ando, who designed the opaque hub of interconnectivities that is Fabrica's physical heart in Treviso, Italy.

where are those people now? not at Fabrica, that's for sure.


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ReBlogged by ann p on Jun 1, 2006 at 10:44 AM | Comments (39)

COLORS Notebook

COLORS Notebook

A new project from COLORS magazine, COLORS Notebook is a blank copy of COLORS to be filled, illustrated, and edited by you. Get a copy of the Notebook from COLORS office, choose a topic, tell your stories, truths, fears, adventures, ideas, inventions, dreams and experiences. The COLORS Notebooks will become part of an exhibition at the Centre Pompidou in Paris at the end of October 2006. Thousands of COLORS Magazines to celebrate freedom of expression.

To request your copy send an email to colors[at]colors.it include your name and postal address by June 15, 2006. Limited in numbers, so get yours and get busy today!


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ReBlogged by ann p on May 17, 2006 at 03:05 PM | Comments (36)

Icing or Cake... in NYC this week!


Fabricanti Selwa Sweidan, Bethany Koby, and Eric Faggin are in NYC this week for their installation prepared to coincide with the ICFF New York. Stop by and check them out!

This off-site installation takes place in two storefront windows in Manhattan exploring the stories of objects and the relationships between the design, the designer, the producer, the shopkeeper and the customer. We will physically strip the surface and dissasemble a couch to then create and display objects composed of pieces of a couch.

May 17-19: Chasahama, 112 West 44th Street.
Visitng hours: 12-5pm

May 20-23: The Apartment, 101 Crosby Street.
Visitng hours: 1-7pm


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ReBlogged by ann p on May 15, 2006 at 03:06 PM | Comments (3)

Fabrica WINS!

Over May Day weekend, the Fabrica Soccer team traveled to Torino to play in the Scuola Holden's Holden Caulfiled Soccer Tournament (can you guess they're a writing school?), and our team of international players showed them how it's done! Our soccer heroes came home proud with the champion cup, decorated with faux flame and multi-colored LEDs clusters!!!

Here are your champions and the cheerleaders:

The team roster, from top, left to right: Linus Nilsson (Sweden), Guillermo Rivero (Mexico), Yianni Hill (Australia), Marian Grabmayer (Austria). Second row: Rune Ricciardelli (Italy), Oriol Ferrer Mesi (Spain), and Cosimo Bizzari (Italy). And in front there is Prima Chakrabandhu Na Ayudhya (Thailand).

Missing from the roster above: Annalisa Merelli (Italy) in the grey sweater, Juliana Loh (Singapore) with the camera, the guy in front is from another team and the little girl is fierce a soccer fan at heart.

more photos in the Pool

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ReBlogged by ann p on May 3, 2006 at 04:06 PM | Comments (24)

Fabrica does Bologna Politics

The unsuccessful and awfully delayed server move, which paused the blogging activity on blog.Fabrica, caused us to miss covering not only the Milan's Salone Del Mobile but also the election! We also failed to inform you about this project:

From April 3 - 17, a Fabrica project was installed at the Fabrica Features store front in Bologna to coincide with the Italian national election. The project, which utilizes CommPose (developed here at Fabrica Interactive), was titled "Left-Right-Center: Your Pictures, Your Politics". This interactive installation asked the viewer to contribute cellphone photos to screens that are titled "left" "right" "center", accordingly.

Well, the installation finished and in the end collected 105 photos, evenly divided into 3 groups of political stance -- which we find to be such uncanny representative of the result of the national election -- with the "Left" screen had slightly more photos. ;-)

The result of that installation is now on a website, http://2005to2007.fabrica.it/left-right-center

More installation are in the planning for the CommPose system: Bangkok, Toronto, and even a proposal for São Paulo, Brazil is in the works! Stay tune.

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ReBlogged by ann p on Apr 27, 2006 at 12:01 PM | Comments (3)

COLORS 67 is out now

The latest issue of COLORS Magazine is out and online now. This issue focuses on HIV/AIDS statistics from around the world, the website features all articles printed in the magazine and most published images for free. The magazine will soon be available at your hip bookstores in Europe, then North America and the rest of the world some time later.


Just 25 years since its discovery, the HIV virus managed to inhabit the bodies of 40.3 million people—the equivalent of Spain's entire population. Many people think that the global AIDS/HIV situation is under control because of the advance in medicines. Media attention has diminished, donations are turning elsewhere. Simply wearing the red-ribbon promotes awareness not prevention.

COLORS 67: AIDS brings back to light the virus 25 years later with visual reportage and factual information. The effects that it had on those who contracted it 25 years ago and those who got it at birth last year. The issue also gives a voice and face to many people who are doing their best to prevent the spread of the virus.

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ReBlogged by ann p on Apr 20, 2006 at 05:10 PM | Comments (3)

And we're back...

After waiting a full two weeks for the server move, and suffering major blow to our website hits, we've decided to open up shop again, at the same slow server. Due to incredible technical difficulties involved in moving server from New York to Italy (virtually), we haven't really been able to settle. It's like our moving truck/ship never arrived!

Anyway, we're back for now and I have tons of stuff that was missed. Some time in the near future, we will be moving, but hopefully we won't have a major delay next time.

While the blog was taking a forced vacation, Fabricanti partied on the grass at Fabrica for the first time this year! Yay for SPRING TIME IN ITALY!!!


IMG_2825  IMG_2826  IMG_2775

The winner!!...ganador!!  Tattoo gang  Frisby god

picnic on the tadao prohibited grass (we don't care!!)

Check the Fabrica Picture Pool for more fun pics.

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ReBlogged by ann p on Apr 20, 2006 at 10:51 AM | Comments (3)



Due to a long awaited upgrade, we're moving web server this week (yay!), and unfortunately, the site won't be available for updates until the move is over (boo!). This means no new posts for the week of April 3 - April 7, which is really unfortunate since I was planning to do a special report covering the Salone. But it looks like you are on your own for a week, if you need places to kill time, I suggest the following sites:

Wooster Collective
Boing Boing (when in doubt, always hit boing boing)
Swiss Miss (she's been digging really good stuff lately)
Video Bomb and You Tube (this is what i watch when i'm not blogging)

and of course: BenettonTalk (there's five full-time Fabricanti writing over there!)

not to do another shameless self-promotion, but my colleagues have been hard at work on the Benetton Play site, so give them a short visit and see if you can beat Oriol at all the games. He's Armadillu in the score board, and no, he doesn't cheat.

We'll see you next week!!

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ReBlogged by ann p on Apr 3, 2006 at 12:36 AM | Comments (4)

How to make your own podcast

I was recently asked by some Fabricanti about podcasting, what it is and how to make one. So here are a list of online how-tos that show you how to podcast your own music or audio files. This post is meant to be a starting point for the beginners, and if you find more resources, please contribute in the comment section.

Podcasting in a nutshell:
Podcast is a way to distribute audio and video content using RSS feeds. By subscribing to the RSS feed, the users' computer will automatically download new content without the user having to actively go to the website and active search for new content. The podcast files are then available for the users to listen (or watch) on their computer when they want, however they want. Podcasts are usually updated periodically. The easiest way to find podcast channels is to use the iTunes podcast library.

How to podcast audio files:
1. Using Blogger with Feedburner - for the total newbies (free service, super easy to set up, check this out if you don't have your own server)

2. Using Wordpress (if you are already familiar with Wordpress, this is easy as cake)

3. Enclosure, MovableType's podcast plugin. This is probably the most complicated out of the three, but if you already have an MT powered blog, this plugin makes it handy to add podcast as part of your existing blog.

Video files can also be podcasted using methods 2 and 3 above, and alternatively, here's a free software that lets you set up your own video podcast channel in seconds: Broadcast Machine.

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ReBlogged by ann p on Mar 30, 2006 at 11:26 AM | Comments (3)

Pictures from Pimp My Doll Opening

Last Friday, bunch of Fabricanti went to the Venice opening of "Pimp My Doll" show at the Studio Camufo. Here are some pictures, courtesy of Marco Mucig.

IMG_0270  IMG_0272  IMG_0282

IMG_0275  IMG_0273  IMG_0281

more photos to come as the drunken Fabricanti remember to bring their cameras into work...

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ReBlogged by ann p on Mar 27, 2006 at 02:29 PM | Comments (4)

Flickr Friday

Fabrica photo of the week:

Aren't they cute?

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ReBlogged by ann p on Mar 3, 2006 at 01:12 PM | Comments (1)

Introducing Art Report

A more in-depth report blog focusing on new media art research by Fabrica Interactive Department, currently featuring researches and field reports in both Italian and English! It's mostly being updated by Silvia, but contributions by Fabricante are welcomed. If you have something you feel is appropriate, just talk to us (Ann or Silvia).

happy reading!

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ReBlogged by ann p on Feb 17, 2006 at 12:44 PM | Comments (0)

The China Connection (part 2) - Transmediale

The China Connection, part 1.

This panel discusses the role that European media arts and technology organisations have been playing in the recent developments of a Chinese media-cultural agenda. It asks how Chinas new electronic media artists deal with the social potentials of globally connected media technologies - from CCTV through cryptography to open source software, with all their attached cultural dimensions.

Here's a few notes on what was being said during the panel (which included only one Chinese and three Dutch speakers!)

alexxxxxx.jpg 97464869_2ae1fea1b3_m.jpg

Alex Adriaansens
, director V_2, Rotterdam.

As a foreigner, Adriaansens found China very hard to understand, it's very big, there are many cultures, many languages but at the same time, the country is very coherent and is strongly controlled by the governement. People expect China to take a leading edge on technology and economy. So far the US is the strongest in terms of economy and technology and when it imports some of it to us, Americans embed deep cultural elements in them. The same thing will happen when the technology we'll use will come from the East.

Lu Jie: artist and media activist, 25000 Cultural Transmission Centre, Beijing.

The internet power is amazing. Whatever the attempts of the Chinese government, the power of internet is beyond its control or censure. The benefit are immense, especially for grassroot people, think about the agricultural society, people living in remote areas, etc. Example: The Super Girls contest (similar to American Idol), during the 2500 edition 400 million people watched the TV programme continuously during months. They didn't care about war, Tsunami or anything else. On the final night of the competition, 8 million people voted with their mobile phones. It was the most democratic vote in the history of the country. There are clubs, fans and fundations to back the candidates. Some say this new way to bring people together is a revolution.

Sui Jianguo's Made in China.

Today's highly successful new media artists in China are criticised by the young generation. They say that these artists are just producing works to please the curators of art biennales not to investigate or reflect on society. They know what art curators like and make work especially for them. On the other hands, the students of art school admit that they are not being educated to reflect on society only learn the techniques. There's so much money to make in art in China these days that parents are no longer pushing their children to study engineering or law but also art.

Feng Mengbo's Ah_Q

The Super Girl contest can also be regarded as a perversion of democracy, as a way to distract people from crucial issues. Or one could stress that it's the first sign of some kind of democracy.

30 000 persons are employed by the government to read blogs to denounce the "bad" ones or counter act (writing long comments explaining how good the government is acting).

Xiao Yu's Ruan

Jie: the media is totally beyond control in China. Think about that artist who cut into pieces and ate an aborted baby. The artist is still walking free in the streets. China's situation is very complex.

On March 30, at 19.00 Tangent:Leap, a meeting at V2_ in Rotterdam about the emergent blogosphere in China. The event will be streamed live.

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ReBlogged by ann p on Feb 13, 2006 at 02:01 PM | Comments (215)

The China Connection - Transmediale

The China Connection (part 1)

Fabrica Note: Last year, someone decided that the workshops at Fabrica for 2006 would be dedicated to all Chinese artists in an attempt to reach out to the world's latest sensation: China. They even made cutesy graphic and posters to promote the workshops. But now the workshops have been canceled without any explanation, and for that blog.FABRICA will be following Regine's report from Transmediale'06 on the panel titled The China Connection. We hope you find this informative.

This panel discusses the role that European media arts and technology organisations have been playing in the recent developments of a Chinese media-cultural agenda. It asks how Chinas new electronic media artists deal with the social potentials of globally connected media technologies - from CCTV through cryptography to open source software, with all their attached cultural dimensions.

Martijn de Waal
, journalist and independent media researcher, made an interesting wrap up of the Chinese blogosphere and how people are using the internet in China.

96694894_cf784ebe6c_m.jpg Panel-china.jpg

He started his talk with an animation called iRepress.


There's over 100 million users of internet in China, making it the country with the most internet users in the world. The typical net surfer used to be male, urban, high-educated, in his 20-30. It's becoming less so. Active bottom up. Now more women and less educated people are catching up.

How people use the internet: in China there's a very lively amateur culture. What's different in China from other parts of the world is the huge sense of humour when writing about daily life and world/national events.

Many people make and exchange flash movies, swap lots of files. Commercial portal are thriving (big portals dealing with celebrities for example) but e-commerce hasn't taken off yet.

The Middle Landscape. The internet has become a middle landscape between the public sphere and the commercial sphere. These two separate realms merge on the internet. On blogs and bulletin boards that mostly discuss commercial matters, someone might start a discussion on a recent event (like a murder hidden by the authorities) and a long discussion will start.

The Middle Landscape in another sense: the internet as a middle landscape between the private and the public sphere. Bloggers and wikipedians against the governement. Governement is loosing control over the private domain (in the past, employees had to get an authorisation to get married, it's no longer the case.) The internet is very hard to control although there are rules to restrict what people can write. If you want to open a blog you have to give your name and address. Companies like Google, Microsoft or Cisco, help the governement to shut up the voices and restrict the new freedom.

On the other hand, Chinese have now a service they didn't have before. For each new rules imposed by the government, bloggers and wikipedians make a counter attack.

The Social Brain Foundation is inviting people in the West to adopt a Chinese blog on their personal web server to make it harder to control or block the blogs (only information i found).

Are public sphere and civil society emerging?
De Waal asked several actors whom have different perspectives.

Jack Qiu: no, we’re not seeing this promised new freedom. In China, internet is given as a toy to people to play with, not to provide them with more possibilities of expression.

Michael Anti (who had his weblog shut down by the governement): yes, there's a gradual development. People are willing to see things change even if the governement doesn't agree.

Webloggers: maybe. People start to organise themselves on the web, give out opinions on small environmental issues for example (government issues are still too taboo). So maybe we're witnessing the beginning of a new civil society.

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Fabrica Lover Moment of the Week

Grillo Grolli has added a photo to the pool:


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ReBlogged by ann p on Feb 8, 2006 at 10:44 AM | Comments (0)

Find us on Google Earth


Get Google Earth for hours and hours of flying around the globe from your screen!!

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ReBlogged by ann p on Jan 27, 2006 at 12:31 PM | Comments (2)


Best attractions (in order of success):

1. Wine and food (any doubt?)
2. One Euro Store (I've seen people fighting...and blood...worse that shopping on Christmas Eve ...)
3. Fabrioke (Juan is the king of the world!)


1. A box with stuff left from the shop
2. A Fab poster
3. Several Brains


Carlo’s Sucide

Because of the expected crazyness due to prosecco and red wine:

Someone disappeared.
Someone skated in the cold.
Someone did handstands in the round square downstairs.
Someone fell asleep against a column.
Somone walked around using a bra as an hat.


Wait for pictures…

The day after:


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ReBlogged by grillo grolli on Dec 22, 2005 at 04:07 PM | Comments (0)

Fabrica Jam at La Pausa

a picture and some videos from last Saturday evening, when Fabrica took over the bar...


Diego on some weird blowing thingie
Jan jamming with a bass flute

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ReBlogged by ann p on Dec 12, 2005 at 04:06 PM | Comments (0)

Fabrica Branded

This is self-promotion, but blogging it here for historical purposes. :-D

Newly launched "Branded" features favorite Fab moments branded with Benetton logo -- because none of this could have happened w/o papa Benetton anyways...

I am accepting SUBMISSIONS (yes, those posters are for serious!), share your shots! It's a great way to make fun of ourselves. You can find me on Bon Jour (if you use a mac), come up to the interactive dept., or just email me.

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ReBlogged by ann p on Dec 9, 2005 at 02:48 PM | Comments (3)

Competition Deadlines

Print Digital Design Competition: Interaction 2006
The entry deadline for Print's Interaction 2006 has been extended to December 15. We invite you to use this additional time to submit your most exciting interactive projects as well as print or TV ads promoting Web sites and e-commerce. Winners will be featured in Print's Digital Design Annual, part of the October 2006 issue.


International Color Awards
International Color Awards is a global awards show recognizing creative excellence in color photography. This celebrated event shines a spotlight on the finest professional and amateur photographers in the world's premier photographic showcase of color. Featuring leading creatives from the international photography community, photographers exhibit their best work before luminaries from the commercial photography and advertising world from New York to Shanghai.



Instant Fame
Entries are currently being accepted for I.D. magazine's 2006 Student Design Review.

We are searching for the best work from design schools around the world in four categories:
* Industrial Design
* Graphic Design
* Interactive Design
* Miscellaneous

Deadline: February 2006

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ReBlogged by ann p on Nov 29, 2005 at 10:23 AM | Comments (9)

Book Binding Workshop II

Following the success of the first Book Binding Workshop a few weeks ago where Fabricanti learned how to make signature book binding with soft cover, the Second Book Binding Workshop is scheduled for THIS FRIDAY, 25 November 2005.


Please join us to learn how to do Japanese bookbinding.
Friday, 18th from 14:30 - 18:00

For Friday bookbinding part II, please bring two items..
pages you have prepared to bind, and some rope/string/chord/ribbon.

Contact Selwa x6317 to RSVP

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ReBlogged by ann p on Nov 24, 2005 at 12:42 PM | Comments (3)

Award winning Flipbook!

The popular Flipbook! recently won an international award for the magnificant work Juan has put into it. Though, because the award has not been announced, we can't tell you what it is yet. But we were so excited for this, we thought we had to let everyone know before hand so you can all take Juan out for a drink and celebrate this not-yet-disclosed award.

Check out the recently posted Flipbook! Staff's Choice of the Week, and stay tune for the next one coming to you every Friday.

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ReBlogged by ann p on Nov 23, 2005 at 06:25 PM | Comments (2)

Namiko in Milan - Update


Our very own, Namiko Kitaura is part of a group exhibition in a Milan gallery for the next month or so. The opening is this Saturday, November 26th. She's planning to organize a car so all the Fabricanti can join her there, find Namiko for more details. This will also be here semi good-bye party!

The show is from November 27 - December 21
Via Ventura XV

Opening November 26, 18:30

for more info: http://www.untitledproject.it

also, Namiko's website: http://www.namikokitaura.com

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ReBlogged by ann p on Nov 23, 2005 at 06:20 PM | Comments (1)

The Mexican cooking chinese

Grillo Grolli has added a photo to the pool:

The Mexican cooking chinese

Flyers around town boost \"no to multi racial society\" (see post below) while the Fabricanti stay inside and play multi racial society.

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ReBlogged by ann p on Nov 21, 2005 at 11:26 AM | Comments (4)

about Fabrica

Oliviero Toscani, the founder of Fabrica, was interviewed for an article in Repubblica about a new creative laboratory he started in Tuscany. In the article, he mentioned that Fabrica was very difficult to work for as it belonged to a company oriented around clothing production which was not interested in investing in culture.

... «Ma Fabrica aveva un grandissimo limite — spiega — era di propriet di una sola azienda che non produceva cultura, ma maglioni. Quindi fargli capire le potenzialit di quel progetto è stato estremamente difficile». Un’esperienza di otto anni in Fabrica, finita nel 2000. «Molto faticosa. Dovevo andare a spiegare a dei manager a cui non interessava niente della cultura quello che stavo facendo. Ed è la ragione per cui sono andato via da Benetton» ...

full article is here, in Italian: http://www.repubblica.it/supplementi/af/2005/11/07/modadesign/035img.html

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ReBlogged by ann p on Nov 18, 2005 at 04:15 PM | Comments (0)

Featuring Fabricante...

Fabricante Andy Rementer's work gets featured in technology related blogs for his anti-ipod stickers:


Earlier this year, a New Yorker named Andy Rementer put up posters in Manhattan, showing a crudely-drawn iPod, with the words "You don't need me" written on its screen. Photos of the posters became popular on-line; like Sak's video, they quickly stirred up a debate.

"I was frustrated by the way iPods were forced upon us," says Rementer, adding that protest is tough in an iPod world. "Most people were complaining about the fact that I drew the wrong number of buttons on the iPod."

read more on the anti-ipod movement from the globe and mail.

and months ago, this image of his paste up was flickr-ed by Shira Golding

then picked up by Engadget, where he gets priceless comments like:

wrong number of buttons.

Its a kid who wants to buy one but his parents wont let him, so he's telling people not to get them. Simple as that.

but i do need you!

and so on...

give him props at the mensa!

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ReBlogged by ann p on Nov 16, 2005 at 10:31 AM | Comments (0)

Saturday Fabrica

armadillu has added a photo to the pool:

Saturday Fabrica

covered in clouds!

Saturday Fabrica Saturday Fabrica

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ReBlogged by ann p on Nov 14, 2005 at 10:24 AM | Comments (0)

dimecres 09 novembre 2005

armadillu has added a photo to the pool:

dimecres 09 novembre 2005 22:59:23

dimecres 09 novembre 2005 23:43:52

Fabrica Jane Thai Dinner

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Hayon takes a bath

Spanish designer Jaime Hayon has created a wonderful bathroom collection for Artquitect. Available in yellow, gold, platinum, or white.

Via Interior design. More images about his artistic works.

Jaime Hayon worked at Fabrica for a while. This above mentioned bathroom collection was also shown at Salone del Mobile in Milan last year.

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ReBlogged by ann p on Nov 9, 2005 at 12:02 PM | Comments (0)

Treviso Pizzeria Review

This extensive list is put together by Vladimir, detailing all the necessary info you need to choose the right pizzeria in town.


Da Pino is cool for long summer nights but it is too cramped inside to have a big dinner, especially if Bimbo Prodigio Carlo will start up some Frisbee-pizza monkey buisness.

Terazza is tasty but horrible in handling crowds, 10 people dinner there is a catastrophe - for the time you are spending waiting for a table, then for a menu, then for food, you can go to a chinese place on another side of Treviso, have dinner and come back to Terazza to get your pizza to go. Hopefully it will be ready by the time. Bimbo Prodigio can be left to control a process of making and a chat to a funny Croatian pizzaiolo.

Piola - the worst. All problems of terazza plus really posh with doubled number of people squashed next to each other in a eye-burning luminescent lights and incredible heat. But I'm still going - they have really good curry chicken with rice and a picture of Namiko on the wall. We can have a good service and be taken as cool insiders if Bimbo Prodigio will show up in his azure "not gay" jumper with butterfly-eagles.

Da Fausta - a good place. Old style, typical Treviso look, pizza is really tasty and greasy from lots of olive oil. Sometimes burned but somehow looks and taste even better. Has a typical Treviso attitude to foreigners - get your pizza, eat it and go back to your country. The place to where all german and american tourists in the age of 50 and older gravitate for early dinners. Bimbo Prodigio will be forced to speak dialetto to ease communications.

Da Roberto - "fucking amAAAAzing" as we all know who says. Food is great, people alright, owners are lovely people. Prices are low. Will give up Bimbo's love and devotion towards me for Da Roberto's spaghetti allo scoglio.

La Finestra - a lovely place. Good food, really fun people. We had our drawings on paper table cloth hung at the entrance. Not sure if they are still there, but they were hanging for months before. Reminds of Da Roberto. Bimbo Prodigo would definitely hit on a hot skittish waitress.

S. Augustino - there are irish pubs for irish rugby players, this pizzeria is for italian rugby players. Went once, didn't like it. Some people do. Bimbo Prodigio as me.

Madam - love and piece! Best moments of Treviso life - bianca novanta due, tagliata and salad Maison. M-m-madam is forever... Bimbo Prodigio loves. Unfortunately the light of the place - little cute Cinzia - has left.


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ReBlogged by ann p on Nov 9, 2005 at 10:03 AM | Comments (1)


armadillu has added a photo to the pool:


this is daniel!!

our posterboy doing capoeira in treviso

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ReBlogged by ann p on Nov 7, 2005 at 05:21 PM | Comments (4)

Ping Pong Time!

armadillu has added a photo to the pool:

Ping Pong Time!

inside of the Fabrica apartment!

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ReBlogged by ann p on Nov 7, 2005 at 05:20 PM | Comments (0)


danielhirschmann has added a photo to the pool:


So young and innocent... and now he's at fabrica. What happened?

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ReBlogged by ann p on Oct 21, 2005 at 02:38 PM | Comments (0)

A very happy Fabricante


We can't tell you that this could be a Benetton ad (a very gay-in-the-south-park-sense ad... not that there's anything wrong with it... of course.)

Photo by Marion and Yianni. Thanks Juan!

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ReBlogged by ann p on Oct 18, 2005 at 06:31 PM | Comments (0)

Margot Quan Knight Lecture

"Sustaining Creativity"

When: 17 October, 2005
Where: Fabrica, Auditorium, 6:00 p.m.
What: Lecture

That is: MONDAY at 6pm, everyone...


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ReBlogged by ann p on Oct 14, 2005 at 05:05 PM | Comments (0)

Oral Fixation Gallery


Jon Harris, ex-Fabricante, also known as PJ, presents a new online gallery by Oral Fixation Mints currently featuring great works of 3 current Fabricanti: Juan Ospina, Conrado Almada and Vladimir Dubko, among others.

check it out!

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ReBlogged by ann p on Oct 14, 2005 at 10:36 AM | Comments (0)

Masahiro Fukuyama suits

Masahiro Fukuyama sculpts suits, inspired by the ancient culture of the Samurai and contemporary game-culture.

mas2.jpg masa08.jpg

hey, he was at Fabrica!

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ReBlogged by ann p on Oct 13, 2005 at 04:10 PM | Comments (0)

Our very own...


I also found this photo in the Videobrasil archives. Rather scary in places and we all look so fresh-faced. Check out the nerdy bloke with glasses sitting at the front in the white shirt. That’s me that is. I reckon I look better these days… I hope so at least.

and check out the tall bloke in the back row. looks familiar?? ohhhhhh yeeeaaahhhhhh -- ap

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ReBlogged by ann p on Oct 11, 2005 at 09:53 AM | Comments (3)

Live! Live! Live!

Good grief! This blog thing has taken me almost the entire 5 months of being here in order to get it up and running. First there was problem with the firewall, then there's problem with the domain, and in between there were too many other things that took priority.

Anyway, we're LIVE with blog.Fabrica. The main concept is that this site will serve as a content distributor for Fabricanti, part of it pulls content from the greater, cooler Internet space we know and love, but part of it will also be content from within Fabrica.

I will be overseeing this space for a month, during which I plan to give workshops in the auditorium from time to time, more features will be added for easier content integration and bugs will be fixed. Later, we will try to attempt a media-democracy (in this country? you don't say!) by rotating the blog keeper. But please be patient, it will take a little time for the system to be solidly in place.

If you have something to contribute for now, catch me on Bon Jour, at the mensa, or come up to Interactive department.

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ReBlogged by ann p on Oct 6, 2005 at 04:14 PM | Comments (0)


This blog is for and about the people at Fabrica, a communication research center located in the middle of a farm, just outside of Treviso, Italy.

Here, we'll be blogging stories and interests, ranging from cool projects, educational news, to the party last friday and what we had for lunch, from inside and outside of Fabrica, from ex and current Fabricanti, from friends and strangers, everything in between the all and the nothings.

It'll mostly be about art, design, and all the stuff we like. Once in a while, it'll be about us.

Credit: this is a project by Fabrica Interactive, made possible by tools made by other people: movable type, reBlog by Eyebeam, del.icio.us, and other miscellaneous software from the Internet. We salute the people who make the web what it is today.


  1. It should be note that any opinions expressed here by the individuals or any blog posts do not necessarily reflect those of, nor are approved by, Fabrica, or its parent company, the Benetton Group.

  2. We don't know and can't find out what happened to the portfolio you sent here. We'd love to tell you, but this is just how it is.

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ReBlogged by blog.Fabrica on Oct 4, 2005 at 04:20 PM