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« November 2006 | Main | January 2007 »

December 21, 2006

Fabrica News II

After a period of confusion following our last meeting with the Fabrica mangement, Paolo Jannuzzi took time out yesterday to answer our questions regarding the future of Fabrica. I would like to share some points, which I consider to be important to bring transparency to us students and those people willing to apply to Fabrica. As well I would like to correct things which where not clearly phrased at the last meeting and then published on this blog.

Paolo Jannuzzi highlighted that Fabrica doesn't want to become just an advertising agency. The idea is to divide Fabrica into two clear directions. One part will be 'Factory', an advertising agency willing to become well recognized on the international market. The other part will be dedicated to non-commercial driven and research based projects. Fabrica's students will work exclusive on these projects.

The application process will change. Fabrica will still revise portfolios but the selection process will be tougher than before. New students are more likely to be recruited through headhunting and networking with schools and universities - also Fabrica will ask to send in rather project ideas and visions than portfolios.

If an idea is chosen, Fabrica will provide the author with the necessary resources. A contract will be offered with the clear goal of realizing the author's vision. The contract lasts as long as is needed to achieve this goal. This could be just two months, but could also be years.

In addition Fabrica would like to open up to other disciplines related to communication like science, psychology, ...

Everybody's portfolio received in the last weeks or months will still be reviewed and treated with as much respect as possible. For everybody who is considering to send in portfolios or ideas I personally suggest to wait until next month, when the process will be more clearly and officially phrased.

Regarding Paolo Jannuzzi, Fabrica is making an effort to bring back some students who left in the last weeks, because there was no time to sort out new contracts and visas.

For us students it has been important to be able to ask questions. The situation seems much more transparent and we can now leave for the christmas break to our home countries with a clear mind.

Originally from
ReBlogged by christian etter on Dec 21, 2006 at 06:19 PM | Comments (101)

Juan Ospina leaves the building... Again!

The Wii man already did answer the questions a half year ago. Here an update:

I was gone, then I was back, then I was supposed to go, then supposed to stay and now I am actually leaving. I say good bye to FABRICA (the building) with one final project release before heading out back to Colombia. To Fabricanti, I say, I saw most of you come and go, you are all great people, you are, in my opinion, the most interesting group of people that Treviso, or for that matter this country at least, will ever see. My only regret: I have to return mi Wii 'cause the games don't work in Colombia. Damn video game industry.

Visit Juan's website: www.piterwilson.com


Originally from
ReBlogged by christian etter on Dec 21, 2006 at 10:40 AM | Comments (0)

Turn it up


If it happens that you're in London over xmas days, check the installation in front of the Victoria and Albert Museum. It's called Volume, reacts with sound and light. Created by United Visual Artists and onepointsix for Playstation. Watch a video here: www.uva.co.uk

Originally from
ReBlogged by christian etter on Dec 21, 2006 at 10:08 AM | Comments (2)

December 20, 2006

Merche Blasco has left the building

What did you do before coming to Fabrica?
I was finishing my engineering studies in Madrid, getting to know what became my best friends that year: Solar cells! And composing in my bubble.

What's the plan now?
First releasing the debut of burbuja, organizing some gigs, becoming famous and drowing in my huge swimmingpool from overdoze of apples...

Your most priceless experience here?
Fabricanti, of course.

Your favorite part about living in Treviso?
People by bike.

Your least favorite part?
People by car.

Last words?
Reflector vest in the market : 4 EUR, backlight : 3 EUR
Miss u already!!!!

Visit Merche's (still unfinished) website: www.a100.tv/burbuja/


Originally from
ReBlogged by christian etter on Dec 20, 2006 at 02:48 PM | Comments (0)

Marco Mucig has left the building

What did you do before coming to Fabrica?
I am a creature of the wild. As a child I ran naked in fields. I was free and happy and then I was captured. I did not complain, my captors were fair and considerate; they gave me pens and cameras, they gave me notebooks and paper. I used those tools to create and explore in illustration, photograpy, video, and graphic design. I developed those skills further, working for Steinmannklinik (Helsinki, Finland), Studiocamuffo (Venice), and now with Fabrica.

What's the plan now?
The plan is to keep my soul wild. To makes regular trips back to the mountains where I ride my snowboard, grill food and throw snowballs.

Your most priceless experience here?
Being part of a community, filled with great and inspiring people.

What did you learn in Fabrica?
To work hard on the things I really like.

Your favorite part about living in Treviso?
Biking in the morning and back home to clear my mind.

Your least favorite part?
The fog in the winter.

Any last words for the Fabricanti?
Poo is the new yo!

Visit Marco's website: www.snowgroup.net


Originally from
ReBlogged by christian etter on Dec 20, 2006 at 02:24 PM | Comments (0)

Calligraphy by a human

Living proof! Humans still have the potential to create beautiful things without computers!
thanks marghe

Originally from
ReBlogged by andy rementer on Dec 20, 2006 at 10:13 AM | Comments (0)

Interview with Halim Choueiry

Originally from Lebanon, Halim Choueiry is the Vice President of ICOGRADA (International Council of Graphic Design Associations), a design educator and practitioner based in Qatar, where culture and education as become a priority. He is currently an Assistant Professor at the School of the Arts, Virginia Commonwealth University. Having obtained a Bachelor's and two Master's degrees, he is undertaking a PhD in Design at Brighton University in the United Kingdom. He also runs his own design studio, CINNAMON and publishes Comma, a quarterly pan-Arab graphic design magazine.

Interview by Karol de Rueda.

Why graphic design?
This kind of things just happens to you. In fact I did a BA in Interior design because that was the closest career I could find related with art...


Continue reading "Interview with Halim Choueiry"

Originally from
ReBlogged by christian etter on Dec 20, 2006 at 09:00 AM | Comments (2)

December 19, 2006

Men have it so easy

man dove.jpg

Well it's been a while since I made my last post but I think this one today should make up for it. Remember the Dove Real Beauty Campaign I posted, well this is the mens equivilant! Kind of anyway. No more to say apart from thanks to my new buddy Hugh Frost for forwarding it to me.

Check it out here, its hillarious.

via campaignagainstreallife

Originally from
ReBlogged by pia on Dec 19, 2006 at 05:50 PM | Comments (0)

Ruedi Bruchmüller at Fabrica


Yesterday legendary swiss Typographer Ruedi Bruchmüller gave a lecture how to get from Plakat A (above left) to Poster B (above right).

Originally from
ReBlogged by christian etter on Dec 19, 2006 at 01:52 PM | Comments (0)

Adam Huggins has left the building

An other student who's on the airplane towards home... in this case his loved city called New Deli.


What did you do before coming to Fabrica?
I was living in South Asia and taking pictures

What's the plan now?
Going back to South Asia and I will be taking pictures

Your most priceless accomplishment from the experience here?
No longer a straight edge.

Your favorite part about living in Treviso?
Bicycle rides and eating well.

Your least favorite part?

Last words?
Use the facilities at your disposal as much as you can. Ask for help in departments other than your own. Use the phone a lot. Eat a lot. Beware of the Gypsies...

Visit Adam's website: www.adamhuggins.net

Originally from
ReBlogged by christian etter on Dec 19, 2006 at 10:01 AM | Comments (0)


Made me smile, what he says about Italy...

Originally from
ReBlogged by christian etter on Dec 19, 2006 at 09:56 AM | Comments (0)

Techno Tuesday

Techno Tuesday will be off for the next two weeks. Set your ring-tones to 'Jingle Bells' in the meantime!

Originally from
ReBlogged by andy rementer on Dec 19, 2006 at 09:24 AM | Comments (5)

December 18, 2006

Low Budget Christmas


For all of the fabricantes and those out there with no money and a color printer, check this out.

via nakedgarlic

Originally from
ReBlogged by andy rementer on Dec 18, 2006 at 02:34 PM | Comments (8)

December 15, 2006

Hasta la vista Federico Urdaneta

They leave in droves. One of them is our Colombian latin lover Federico.
He has left the building Tuesday. And the ladies still dry their eyes.

federico e merche
Lost children, Federico and Merche. Photo by Marco.

What did you do before coming to Fabrica?
Before I came to Fabrica I studied a lot. First literature, then audio engineering then design and technology. Then I worked like a mule in the design sweatshops of New York. Then my visa ended so I had no choice but to come to Fabrica...

What's the plan now?
It all depends on so many things. Interactive work in London? Artsy craft in Amsterdam? Maybe stay in Colombia, set up a headquarters kind of what the Ninja Turtles had (where there's half pipes, and arcades and a drum kit) and never speak to anyone again. Don't know.

Your most priceless accomplishment from the experience here?
Friends? awwwwwwww...

Your favorite part about living in Treviso?
Old people.

Your least favorite part ?
Young folk.

Any last words?
Keep it real.

See Federico's work: www.boraxx.org

Originally from
ReBlogged by christian etter on Dec 15, 2006 at 03:03 PM | Comments (5)

December 14, 2006



I used the Internet Archive Wayback Machine to see how Fabrica's mainpage once looked.

This is a screenshot from November 2003's Fabrica.it. Quite poetic, I think.

Originally from
ReBlogged by matt prins on Dec 14, 2006 at 03:13 PM | Comments (4)

tweeking toys

Casper Electronics' website shows you schematics so you can tweek your own toys into magical music making fun parts. Including "Little Tikes Megaphone," "Barbie Bending" and "Speak and Spell Bending" as shown below. The site includes sound bit samples!


From Casper: "Over the past 5 years I have worked for dozens of different artists, musicians and collectors and have modified hundreds of different electronic devices ranging from children’s toys to car horns to talking wrist watches."

Originally from
ReBlogged by matt prins on Dec 14, 2006 at 12:33 PM | Comments (3)

Hunter Photos


Hunter S. Thompson's "Gonzo" photo exhibition on display at M+B Gallery in Los Angeles, for those of you visiting at Christmas to enjoy.

via design corner

Originally from
ReBlogged by matt prins on Dec 14, 2006 at 12:12 PM | Comments (0)

December 13, 2006



More Swiss, and some of it's best. FLAG was founded in Zurich four years ago by Bastien Aubry and Dimitri Broquard. They make mainly books and posters. www.flag.cc

Originally from
ReBlogged by christian etter on Dec 13, 2006 at 11:51 AM | Comments (0)

December 12, 2006

Techno Tuesday


Originally from
ReBlogged by andy rementer on Dec 12, 2006 at 12:30 PM | Comments (1)


We did not die. We just got stronger. Here' s E.

Originally from
ReBlogged by amelie on Dec 12, 2006 at 09:28 AM | Comments (0)

December 11, 2006

Don't waste my time

It's my turn to leave Fabrica.... But of course, one last bit of crap before I go. I'm asked to fill in some random paper with dates and signatures. As everyone else, I hate other people wasting my time. So instead of wasting it on the monkey-work I was asked to do, I spent it creating this tool. Enjoy your time guys! Don't let others waste it.


Originally from
ReBlogged by oriol on Dec 11, 2006 at 12:26 PM | Comments (2)

December 07, 2006

Matt Johnstone


Alex showed me the website of UK based Illustrator and Animator Matt Johnstone. His work is flippin' good. Born in Sussex, later on the Central Saint Martins College of Art and Design, now freelancing in London, says the summery on his website. www.mattjohnstone.co.uk

And... thanks to Catholicism all Fabricanti have off tomorrow! So see you Monday, and don't forget to make sweet love!

Originally from
ReBlogged by christian etter on Dec 7, 2006 at 06:58 PM | Comments (2)

Featuring Marco Mucig

"YesPlusMe is a brand new collaborative project. A picture every day, an idea every day and lots of fun!
The project was born around middle september of 2005, so it's quite new, but you can already see some good stuff...


Marco and Roberto started working together during the permanence at Ekostudio, an italian studio
in the north east of Italy where they had the idea of this project but at that time they didn't develop anything at all. so after almost 3 years, keeping in touch by email and Ichat, they finally decided to materialize the previous idea and one morning Roberto and Marco said to themself: Let's do it and...
that's it!

Roberto lives and works in London as graphic designer at bowowolondon.
Marco lives an works in Treviso as new media designer at F a b r i c a."

Originally from
ReBlogged by matt prins on Dec 7, 2006 at 05:14 PM | Comments (0)

Oriol is Leaving the Building

Oriol the Selfless is leaving Fabrica's Interactive Department after a year and a quarter.

Our man, Oriol, on the left.

What did you do before coming to Fabrica?
I was taking my Masters in Milan; pretty useless.
Hint: don't apply to italian schools event if their website looks promising.

What's the plan now?
Go home and eat my favorite food for Xmas. Take a long rest, maybe travel around a bit, and then start looking for options.... London or NY sound good so far.

What's your most priceless accomplishment/memory from your time in Fabrica?
Saving Hansi's life by jumping into the Sienne from a bridge, of course!

Your favorite part about living in Treviso?
I guess Ice-cream? I also like having wildlife wandering around the city, like ducklings and swans.

Your least favorite part about living in Treviso?
This small town makes me lazy and I end up spending way too much time at home doing nothing... And those damned church bells!! They go on forever so early on the weekends!!! What are they thinking!!!!! I don't care about their religious schedules, they can all go to church at 8am if they want, but they have no right to wake up the whole town!!! Aaarrrgh!

Any last words for the Fabricanti?
Visit CinqueTerre during summer! its not so far, might be worth renting a car between 4 or 5 people. Sleeping there is not so expensive either, and it's such a beautiful place! Specially if you miss the real sea (those waters around Venice are disgusting) as much as I did.
Good luck everyone; let me know if you come to Barcelona!

And the always generous Oriol has left us with the gifts to download and play with:

MensaLady Widget

Kaleidoscope ScreenSaver (better with a camera equipped mac)

TimeLapse ScreenSaver (requires a mac with camera)

Fields & Fields ScreenSaver

Fish (I made this before coming to fabrica, but I think it's worth checking too)

Thanks Oriol! May the interactive gods take you under their wings.

Originally from
ReBlogged by matt prins on Dec 7, 2006 at 10:00 AM | Comments (0)

December 06, 2006

Erik Binder vs. Christian Etter

Erik Binder:

Christian Etter:

Who will you vote for?

Originally from
ReBlogged by matt prins on Dec 6, 2006 at 06:09 PM | Comments (4)

Featuring Marco Mucig


by Marco Mucig and Carlo Zoratti aka - I ragazzi della prateria

Originally from
ReBlogged by matt prins on Dec 6, 2006 at 05:03 PM | Comments (4)

Simple math



Ad for a mexican Newspaper. Via thefwa.

Originally from
ReBlogged by christian etter on Dec 6, 2006 at 09:49 AM | Comments (0)

December 05, 2006

Featuring Marco Mucig


Marco was one of the finalists in Pharmacy Industry's "10 Shoots on 10 Styles" Competition, for emerging photographers.

Originally from
ReBlogged by matt prins on Dec 5, 2006 at 03:53 PM | Comments (0)

Oriol Pong

Oriol Ferrer Mesi has done it again. More toys to play with on your computer. This time Oriol has created a version of Pong that you can play by tilting your macbook. You can also play against somebody else through a network. Neat.


If you can read Spanish check out some articles on his game here and here and here. Otherwise read here and watch here.

Originally from
ReBlogged by matt prins on Dec 5, 2006 at 12:23 PM | Comments (1)

Techno Tuesday


Originally from
ReBlogged by andy rementer on Dec 5, 2006 at 09:22 AM | Comments (2)

Fabrica News

Yesterday everybody in Fabrica was asked to come to the auditorium. There we found Alfio Pozzoni and Paolo Jannuzzi with a new plan for Fabrica. Here is a summary:

Fabrica wants to become more professional and play in the same league as the leading international advertising agencies. This will require bringing experts in global advertising on board.

Next, to the market oriented projects, Fabrica wants to invest in innovation. That means that they will ask people from around the world to send in ideas and concepts and then choose some of them for realization.

This would mean an end to one year grants. They want to realize projects together with the initiators only for the period of the project. Realization can take place in other parts of the world and does not need to be physically based inside of Fabrica.

As well, they will head hunt people with fresh new styles and ideas.

A reason for this change, we have been told, is due to a lack of happiness and motivation they have felt between us students. People who would stay for the needed amount of time to realize their project would bring more enthusiasm, energy, and focus.

There will be interviews with every Fabricanti in December to define their new role inside of this new concept. In June 2007 they will decide who and what should stay and who and what should move on.

As we've not been able to discuss the matter as a whole, please provide your thoughts and comments on the future of Fabrica here.

Originally from
ReBlogged by christian etter on Dec 5, 2006 at 09:00 AM | Comments (29)

December 04, 2006

Featuring Marco Mucig

Marco Mucig is a creature of the wild. As a child he ran naked in fields. He was free and happy and then he was captured. He did not complain, His captors were fair and considerate; they gave him pens and cameras, they gave him notebooks and paper. He used those tools to create and explore in illustration, photograpy, video, and graphic design. He developed those skills further, working for Steinmannklinik (Helsinki, Finland), Studiocamuffo (Venice), and now with Fabrica, Benetton’s research center. Still, his soul remains wild. Marco makes regular trips back to the mountains where he snowboards. Do not worry for him. He is not lonely. For he is part of a community, filled with like-minded individuals. Together they grill food and throw snowballs.


"Used on a t-shirt I designed for Spunky, to be released next summer."

Originally from
ReBlogged by matt prins on Dec 4, 2006 at 11:59 AM | Comments (2)

December 01, 2006

Yianni is leaving

This is a tough one. My dear working neighbour, football god, friend and Aussie Yianni Hill is leaving tomorrow to go hunting kangaroos, enjoying barbeques in the hot sun and relax on the beach of Adelaide. Hooroo mate, we wish you a good journey and see you soon.


What did you do before Fabrica?
I completed a degree in Visual Communication before working in a design studio as well as freelancing. I also traveled for 9 months through Europe and Morocco. I wasn’t studying Italian. Maybe I should have been.

What's the plan now?
To enjoy the Australian summer with my girlfriend, drink a farmer’s union iced coffee, drive my car again, Christmas in the sun, start working, keep collaborating with Fabrica kids, hopefully catch up with some Australian ex-fabricanti very soon and start playing football again.

Your most priceless accomplishment experience here?
The Fabrica football victory at the Holden Cup in Torino.

Your favorite mensa dish?

Your favorite part about Treviso?
Gelati from the one and only gelateria (best combo tartufo and cointreau – not seen since late last year but still a lasting memory), pizza from almost anywhere, tiramisu from that place just down the road from Piazza Signori, spritz from San Tomaso, mojitos from Mojito bar, white russians from La Pausa. But best of all getting to share all of these things with all the Fabricanti. Thanks you guys.

Your least favorite part?
The church bells that don’t allow Sunday morning sleep ins.

Any last words for the Fabricanti?
Australia is only just over a day away so if you ever have a bit of spare time, come down and hang out and if not keep in touch.

Originally from
ReBlogged by christian etter on Dec 1, 2006 at 04:40 PM | Comments (1)

HIV and Aids

Today, the first of December, World Aids Day, we face again one of the biggest global problems. Twenty-five years since HIV/AIDS was identified, nearly 40 million people are living with the virus and every year the number of infected people rises.

love live
1. Penetration always with condom.
2. No sperm or blood in mouth.

In Nepal 19% of all HIV infected persons are housewives. India has, according the United Nations, the highest infection rate worldwide. Zimbabwe now has the lowest life expectancy in the world - 34 years for women and 37 for men - according to the World Health Organisation. Between 2005 and 2006, Zimbabwean women's life expectancy dropped by two years. Specialists dealing with HIV/AIDS in the Middle East have said their work has been hampered by a lack of reliable statistics.

But at the same time there great achievements have been made. Like the online dating service for HIV-positive people (The Positive Connection) in South Africa. Hundreds of Indians demonstrated today to demand new anti-retroviral (ARV) drugs. China's promotion of voluntary HIV counseling and testing.

Now, more than ever, we have to fight against the spreading virus and help those who are infected to live respectable lives.

New infections: 11,200 per day (UNAIDS 2006)
Annual Deaths: 2.9 million in 2005, (UNAIDS/WHO 2006)
Total deaths: 25 million since 1981 (UNAIDS 2006)
Total infections: 65 million since 1981 (UNAIDS 2006)
Country with highest infection rate: 33.1 percent in Swaziland (UNAIDS 2006)
Country with largest number of infections: 5.2 million in India (UNAIDS 2006)
Percentage of those who need ARV treatment and are receiving it: 20 percent (WHO 2006)

Continue reading "HIV and Aids"

Originally from
ReBlogged by christian etter on Dec 1, 2006 at 03:00 PM | Comments (0)

Doodle Association

I know some people were thinking of doing some travelling this weekend, France, or something. Or maybe you were thinking of watching 48 episodes of Lost, but why bother when you can play a fun and creative game with the gang in the comfort of your Trevisian home or favorite Osteria? Doodle Association Game!


"Person A draws something. Anything. A shape, a bridge, an amorphous blob; whatever strikes A's fancy. Person B then draws something of their own, influenced by the previous drawing. Sometimes it may be the shape; sometimes it might be the subject matter. Sometimes it might just be one little piece that looks like it could be a piece from something else. Then... it's Person A's turn again.

Pretty simple, right? It's fun to do with multiple people, but there's no reason you couldn't play all by your lonesome self. Don't fret about rules, or about creating a masterpiece; the point of the game is really just to kill time. And to tell you the truth, the simpler your drawing, the easier and more imaginative the game is."

via Drawn!

Originally from
ReBlogged by matt prins on Dec 1, 2006 at 02:36 PM | Comments (3)

Talking Popcorn


"Talking Popcorn is a sound sculpture that evolved out of my interest in language, translation, and Morse Code. A microphone in the cabinet of the popcorn machine picks up sound of popping corn, and a computer hidden in the pedestal runs a custom-written program that translates the popping sounds according to the patterns and dictates of Morse Code. A computer-generated voice provides a simultaneous spoken translation." From Nina Katchadourian's site.


Originally from
ReBlogged by matt prins on Dec 1, 2006 at 02:02 PM | Comments (0)

Trial Tip# 9


Originally from
ReBlogged by matt prins on Dec 1, 2006 at 10:39 AM | Comments (2)