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« Taking from: Miren | Main | Newbee »

Another Fabloid

Another Fabloid

Time for some gossip.

The big opening of our Les Yeux Ouvert exhibition in Paris is over. The Fabricantis are back and have brought stories with them. Some jumped into the River Seine, which is at least 15 meters high, at least!!! Even quiet Oriol joined in after Hansi promised to stop smoking. Some injuries were caused by accident: Andy fell on Hansi, then on a bike and then, in the end, on the floor, woooh.)

The opening seemed to have been a success; people interacted with the interactive installations. Just the Stock Exchange of Visions seemed to have caused some confusion with the visitors.

Since last Wednesday the employees of the Centre Pompidou have been on strike and all exhibitions have been closed. It's been rumored that today they will resume work.

Hansi's last day in Fabrica was today. A big loss. His down-home spirit has been good to us. At this time Fabrica's staff is undergoing a lot of changes, many people have left us/will leave us, many new faces have arrived/will arrive...

An article in the UK based magazine Creative Review has created a lot of buzz. International, respected writer, Rick Poynor, has writen on Benetton's 40th anniversary. The majority of the article is dedicated to Fabrica's co-father Oliviero Toscani's flaming nature. But in the end there is also a résumé of Fabrica's recent output:

None of this body-morphing is the slightest bit frightening or challenging. It’s corny and dull. One looks in vain through Fabrica 10, or at Benetton’s recent ad campaigns, for any sign that the company is living up to its bold claim to be shaping the future of visual communication. In their time, Toscani’s unprecedented visual gestures could hardly have provoked more disquiet. Things are a lot less subversive without Kalman. Say what you like about their motivation and ideas, Benetton took a genuine risk with these collaborators. As it turns 40, the fashion giant looks like an outfit that has lost its sense of creative direction. No longer posing any real threat to the essential divide between editorial and advertising, or even to ordinary good taste, Benetton blends uneventfully into the landscape of ubiquitous but not very exciting global brands.


Because it's not possible to post any comment on their site, please post your opinion. Here.

Originally from
ReBlogged by christian etter on Oct 18, 2006 at 04:40 PM Posted by christian etter on Oct 18, 2006 at 04:40 PM


I do not agree with their comment about the "up the arses" visual for Wanted Creativity. A part of that I have to agree with the writer. There is a lot of spirit lost since Mr Toscani has left the building. (Where are the political discussion, provocation, actions, workshops?) It would be great to have this spirit from the founding days back, Fabrica still contains great creative heads and ideas.

Posted by: chris at 18.10.2006 06:24 PM


I'm glad that Rick's piece is prompting some debate, but I just wanted to correct a misapprehension. It certainly is possible to post comments on CR Blog and we would very much welcome anyone who would like to contribute.

Patrick Burgoyne
Creative Review

Posted by: Patrick Burgoyne at 19.10.2006 10:55 AM

I enjoyed reading and on the whole agreed with the review of Benetton very much, but I found myself feeling quite frustrated and defensive when reading about Fabrica and the work that it produces. I really like the current Fabrica advert and not just because the designer Yanni is my friend, but because it is a visually stimulating piece. Of course it has been designed with photoshop but what is the problem with that? Everything is photo-shopped these days, it's an industry standard, and it's certainly not the only style that Fabrica produces. In my opinion it's great design and it's doing it's job to perfection, it got mentioned in the review so it must be thought provoking after all.

I feel Fabrica is, was and will continue to be full of some of the worlds most talented young creatives.

Posted by: Pia Knight at 19.10.2006 12:36 PM

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Posted by: Sandra-cs at 26.08.2007 02:12 AM

Fascinating site and well worth the visit. I will be backo

Posted by: Kirk at 06.09.2007 09:18 PM

Fascinating site and well worth the visit. I will be backf

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