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« Technical Difficulties | Main | Techno Tuesday »

Italia: Great art, crappy logo

Italia: Great art, crappy logo

Following the public release of Italy's new national logo, design professionsals in the country are freaking out at it's apparent horrendousness (four fonts in one logo, mamma mia!).
And so a petition has been formed to the ministery of i-don't-know-what saying it sucks. (sorry it's in Italian).
And there is also great discussion about it here.

Originally from
ReBlogged by andy rementer on Mar 6, 2007 at 05:09 PM Posted by andy rementer on Mar 6, 2007 at 05:09 PM


my profession is what we call a "graphic designer" and i m more and more sorry everyday to realise the conceptual amont of bullshit which comes from people working in this area and the poor concerns and passion they got. we don t fucking care of the fact that the -a from this logo isn t made with the same type as the -l, this logo is readable and sober, therefore ok. fuck damn'it, get some more interresting cause to fight against than fucking bullshit of useless ridiculous typeface debat. this is shit and just will make you sick!

Posted by: helveticaca at 06.03.2007 06:10 PM

helveticaa, it's our role to care about this 'shit'. and i think it's great to see a widespread concern over this kind of thing. don't you think it's more positive and productive to have higher standard for art and design? you think the renaissance happened from artists being just 'ok' with their work.

Posted by: comic sans at 07.03.2007 09:45 AM

to me, this logotype reflects perfectly what italy is about: it's a mess. it consists of various parts that don't go together very well - but in the end it works somehow.
it's kind of readable at the first glance. having a closer look, it falls apart in a number of elements that are in permanent struggle with another, screaming essential questions like "why am I here?", "what are you doing here?", what have I got to do next to you?"
It's a very italian solution. therefore, it fulfills its purpose.

ps: the green shape reminds me of an impotent penis.

Posted by: marian grabmayer at 07.03.2007 10:39 AM

helveticaa: "ridiculous typeface debat"? ehm... it's not only that the point. (however, i think it's preatty important to talk about types looking at a logo, expecially in a blog like this where graphic designers please us with their contribution!)
i'm italian and i don't like this logo at all (in that mess even the colors of the flag are wrong!! it should be green first, then white and red) but i'm not surpised this logo has been chosen. as marian was saying, it really represent messy italy and the standard of aesthetics'perception of italians. yes, italy is a beautiful country but the "visual education" is really really low and poor. and the i-don't-know-which-ministery that chose this logo told to the world this concept, i think. i agree with marian also about the shape of that green thing (that is supposed to be italy, even though maybe the designerof landor-italy didn't know that there are also two huge islands here... sicilia and sardegna!)

Posted by: margherita at 07.03.2007 12:16 PM

you can t compare a logotype made to sell the image of italy through the global world with the cultural movement coming from the renaissance, or maybee art history will approve it, but let me doubt about this fact.
to me, the aesthetic of a "good logo" is just subjective and therefore senseless, as a logo is only a visual tool to represent values of a brand (i recognise values here are quite nasty as we re speaking a lot about "modern life style" and looks very rude to southern italians and islanders).
therefore a logo must be readable, that s what makes a good or bad logo for now, then that s the future history of its brand (cf coca cola or nike).

Posted by: helveticaca at 07.03.2007 08:23 PM

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