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Massive Karaoke

Massive Karaoke

For the latest chapter of T-Mobile's ‘Life's for Sharing’ campaign, Saatchi & Saatchi brought karaoke out of the traditional pub circuit we know and love and onto an altogether grander stage–London's Trafalgar Square. The event drew a crowd of thousands who all joined in the mass-karaoke sing-along.

In response to a teaser campaign, the event saw hordes of people gather in Trafalgar Square, unaware of what awaited them. They were all there eager to be a part of the much anticipated follow-up to T-Mobile’s ‘Dance’ in Liverpool Street Station earlier this year.

No less than 2,000 microphones were handed round for people to share, while live images of the crowd were projected onto huge screens. Then the music started and the crowd belted out a choice of karaoke classics as commuters and passers-by could not help but join in.

When one lone voice was isolated, global pop sensation, Pink, was found in amongst the masses, singing her favourite song, Janis Joplin’s ‘Piece Of My Heart’. After the compere, Vernon Kay, persuaded her to lead the crowd in her hit ‘So What’, Pink joined in the rendition of ‘Hey Jude’ and then disappeared into the thick of it all as quickly as she had appeared. [via Taxi Design Network]

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ReBlogged by Joshua Levi on May 11, 2009 at 10:29 AM Posted by Joshua Levi on May 11, 2009 at 10:29 AM

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